We are overjoyed and deeply grateful to share that By Sarah has been recognised as #1 on the British Beauty Brands List 2025 by Country & Town House magazine. This prestigious honour, curated by the incredible Ateh Jewel, highlights the most innovative, ethical, and effective beauty brands in Britain today. To be placed at the top of this esteemed list is not just an achievement – it is a reflection of our unwavering commitment to sensitive skin, clean beauty, and sustainability.

A testament to thoughtful, transparent skincare

At By Sarah, every product we create is guided by a single purpose: to nurture sensitive skin with pure, effective, and transparent formulations. Being recognised by  Country & Town House and Ateh Jewel, a true champion of beauty, inclusivity and integrity, is a milestone we cherish deeply.

This year’s British Beauty Brands List celebrates some of the most respected names in the industry, including Votary London, James Read Tan, Meadow Farm Lifestyle, Charlotte Mensah, Starseed Natural, Sisterly Lab, Bramley Products, Bouclème, and The Inkey List. We are also incredibly honoured to be recognised alongside brands like Neal's Yard Remedies, Anabel Kingsley, and Grace Korea, who received a Brand of the Decade WIN for their unwavering commitment to sustainability and excellence.

We extend our heartfelt congratulations to every brand featured. British beauty is thriving because of passionate creators and communities who believe in high-quality, ethical, and results-driven skincare.

Our Journey: From sisterly love to award-winning skincare

By Sarah was founded by sisters Sarah and Lauren, driven by personal experience and a genuine desire to offer something different. When Lauren was recovering from acute myeloid leukaemia, she needed nourishing, non-irritating skincare that would support her healing process without synthetic additives or harsh chemicals. Frustrated by the lack of transparency in skincare labels, Sarah took it upon herself to create something better.

From this act of love, By Sarah was born – a brand rooted in honest formulations, high-performance natural ingredients, and skincare designed for even the most delicate, reactive skin types. Today, our award-winning products continue to help thousands of people rediscover comfort, confidence, and balance in their skin.

Skincare rooted in science and nature

At By Sarah, we believe that skincare should work in harmony with the skin, supporting its natural ability to repair, protect, and thrive at every stage of life. Our formulations blend the best of nature and science, ensuring gentle yet effective solutions that prioritise skin health over trends.

By integrating dermatologically tested ingredients with natural botanicals, our skincare supports the skin’s microbiome, restores hydration, and strengthens its resilience against environmental stressors. Whether you are experiencing hormonal shifts, seasonal dryness, or sensitivity from external factors, our formulations provide effective solutions that are suitable for all ages and skin types.

Education and transparency are at the core of our philosophy. We empower our community with knowledge about their skin, helping them understand why certain ingredients work and how to build a routine that truly nourishes and protects. Our commitment to transparency ensures that every ingredient we use is carefully selected, with clear labelling so that customers can make informed choices about what they apply to their skin.

Leading the way in sustainable skincare

One of the key reasons By Sarah has been named #1 on the British Beauty Brands List 2025 is our unwavering commitment to sustainability. In an industry often dominated by excessive packaging and hidden ingredients, we have taken a bold stand for the planet by prioritising low-waste, recyclable packaging, responsible sourcing, and ethical manufacturing.

Our approach includes:

• Glass Packaging: By using 30% post-consumer recycled (PCR) glass, we reduce our environmental impact while protecting the integrity of our formulations.

• Sustainable Sourcing: Every ingredient is ethically sourced, ensuring we support sustainable farming practices that are kind to people and the planet.

• Cruelty-Free and Vegan Formulations: We are Leaping Bunny certified and proudly offer vegan-friendly skincare, ensuring our products are never tested on animals.

• Minimalist Beauty: We believe that less is more. Our collection is intentionally small but mighty, providing multi-tasking, high-performance skincare that respects your skin’s natural balance without unnecessary ingredients.

The power of healing, restorative skincare

We are beyond grateful to be recognised for the positive impact we have had on so many people with sensitive and reactive skin. By Sarah is more than just a skincare brand; it is a community built on trust, care, and empowerment. Our customers often share their stories of transformation – how our formulations have helped them overcome eczema, rosacea, perimenopausal dryness, post-cancer skin sensitivity, and more. These stories are at the heart of everything we do, and we remain committed to supporting every person on their unique skincare journey.

A moment of gratitude

Being named #1 on the British Beauty Brands List 2025 is an extraordinary milestone for us. We are beyond grateful to Ateh Jewel for recognising our mission, to Country & Town House for championing British beauty, and to our wonderful customers and community who trust and support our vision. Your stories, feedback, and loyalty inspire us to continue pushing boundaries in clean beauty and skincare for sensitive skin.

We also want to celebrate the other incredible brands featured on this list. British beauty is thriving because of the innovation, sustainability, and authenticity these brands bring to the industry. Together, we are shaping a future where beauty is transparent, ethical, and empowering.

Looking ahead: A future of skin-first, planet-friendly beauty

Being named #1 on the British Beauty Brands List 2025 is an incredible milestone, but we see it as just the beginning. As we look to the future, we remain committed to:

• Innovating in sensitive skincare – Expanding our range with more targeted, clinically-backed solutions for reactive skin.

• Furthering sustainability – Continuing our research into the most eco-friendly materials and sourcing even more sustainable ingredients.

• Growing our community – Sharing more skin health education, personalised advice, and transparent skincare knowledge to empower every individual.

If you haven’t yet experienced By Sarah, we warmly invite you to explore our award-winning range and become part of a growing movement towards clean, conscious beauty.

Thank you for believing in us, supporting our journey, and being a part of the By Sarah family. This recognition is as much yours as it is ours. 💛

 

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