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Loved by Caroline Hirons

An exceptional brand with naturally soothing skincare for sensitive, rosacea and eczema-prone skin.

Rated #1 by The Independent

Hero Facial Oil is calming, soothing and promotes hydration, while providing a comforting moment of self-care. - Indy Best Buy

Before and After with Steph

Transformation, delivered

After having chemotherapy for the past 3 years, my sensitive skin was ruined. I had nearly given up hope, until I discovered the Hero Facial Oil. After only a week, it’s made a significant difference. - Steph L, customer

Flora Daily Biotic

A new daily ritual to support sensitive skin, gut, and immune health - gently and effectively. With 9 therapeutic probiotic strains and Zinc, it helps restore balance at the source, so your whole body feels more resilient.

Sarah & Lauren

Our story

Unable to find any natural products to soothe and revitalise Lauren’s cancer ravaged skin as she recovered from acute myeloid leukaemia, her sister, Sarah, decided to develop her own formulas and, with this act of sisterly love, By Sarah was born.