When Lauren's skin became fragile and sensitive following treatment for life-threatening leukaemia, Sarah was her lifeline. She used her expertise to develop innovative plant oil formulas that restored Lauren's complexion and, crucially, her skin microbiome. Today, our multi award-winning blends are loved by industry experts, skincare buffs and sensitive souls alike.

No fragrance, no essential oils, no unnecessary fillers – just plant-powered, science-driven formulas for happy healthy skin.

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5 star customer service

we've gone platinum

Awarded the Feefo Platinum Trusted Service Award 2021 for exceptional customer service.

upcycled ingredients

game-changing formulation

Sourcing innovative and sustainable plant based actives, including upcycled raspberry seed oil.

sharing our story

interview with the times

The sisters shared their inspiring story of hope, survival and sisterhood with The Times.

high praise for by sarah

loved by press

Featured in nationwide press for the first time including, Refinery29, Red Magazine, ELLE, Grazia and Tatler.

New Beginnings

By Sarah was born

Sisters, Sarah & Lauren, launched By Sarah London together in Nov 2017 and the Organic Facial Oil won its first award.

Loved by beauty editors

5 star reviews

Children's Charity Partnership

Little Princess Trust

We are proud supporters of the Little Princess Trust, the charity providing hope and hair to children with cancer. We donate 10% of sales from our Organic Hair Oil to the charity. Co-founder, Lauren, is also a Trustee of the charity.

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