Founders Sarah and Lauren

Founded by sisters

By Sarah London helps you get back to you with our natural, science-led formulations that support the skin's microbiome to repair, regenerate and regain balance. Free from essential oils and fragrance, they're loved by even the most stressed, sensitive skin.

Our story

As seen in

"A hug in a bottle for your favourite dermis. It’s kind to the planet too."


Transformation, delivered.

"After having chemotherapy every 2 weeks for the past 3 years, my skin was pretty much ruined. I had nearly given up hope - until I discovered the Hero Facial Oil. Even after only a week, it’s made a significant difference." - Steph Lawson, customer

Discover the Hero
By Sarah London customer transformation

Loved by you

By Sarah London B Corp, Vegan, Cruelty Free, Made in Britain

Your 3 Step Essentials

"I am amazed and grateful that within 2 weeks of using the By Sarah London 3 Step routine morning and evening, my skin feels hydrated, balanced and comforted. And it looks soft and dewy. Thank you for creating beautiful, healthy, natural products and a simple, effective routine." - Tracey B, customer

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By Sarah London 3 Step Essentials

Real people, real stories