By Sarah, for Lauren, and now you

Inspired by two sisters and their life-changing story, By Sarah helps you get back to you with natural, effective and sustainable skincare, designed to repair, regenerate and help your skin regain balance. Free from synthetic fragrance, essential oils and ingredients known to irritate sensitive skin, the award-winning line is loved by the most stressed and sensitive complexions.

Our story

Transformation, delivered.

"After having chemotherapy every 2 weeks for the past 3 years, my skin was pretty much ruined. I had nearly given up hope - until I discovered the Hero Facial Oil. Even after only a week, it’s made a significant difference." - Steph Lawson, customer

Discover the Hero
By Sarah London customer transformation

As seen in

"A hug in a bottle for your favourite dermis. It’s kind to the planet too."

By Sarah London B Corp, Vegan, Cruelty Free, Made in Britain