5 star customer service

we've gone platinum

Awarded the Feefo Platinum Trusted Service Award 2021 for exceptional customer service.

upcycled ingredients

game-changing formulation

Sourcing innovative and sustainable plant based actives, including upcycled raspberry seed oil.

sharing our story

interview with the times

The sisters shared their inspiring story of hope, survival and sisterhood with The Times.

high praise for by sarah

loved by press

Featured in nationwide press for the first time including, Refinery29, Red Magazine, ELLE, Grazia and Tatler.

New Beginnings

By Sarah was born

Sisters, Sarah & Lauren, launched By Sarah London together in Nov 2017 and the Organic Facial Oil won its first award.

Loved by beauty editors

5 star reviews

Journal