As featured in

"An organic skincare line with sincerity at its heart - an ideal brand if you struggle with chemical sensitivities or find it almost impossible to buy beauty products without having to decipher a foot-long list of ingredients. Clean, honestly made and reliably excellent”.

- Rebecca Fearn, Jessica Reynolds: The Evening Standard

Tried & Loved

Hope and optimism


In our new weekly Instagram series, find hope and optimism through Co-Founder, Lauren's inspiring journey.


New Beginnings

By Sarah was born

Sisters, Sarah and Lauren, launched By Sarah London together in November 2017 - and just 4 months later, Sarah's original blend, the Organic Facial Oil was awarded the Best Facial Oil by the international Beauty Shortlist Awards. And it's won that award every year since.

sharing our story

interview with the times

The sisters were interviewed by The Times and shared their incredible story of how Sarah saved her sister's life, and how Lauren's recovery from leukaemia inspired Sarah to make her own plant based skincare formulations.

upcycled ingredients

game-changing formulation

Two new innovative products launched this year, including the new Raspberry Seed Cleansing Oil, made with upcycled raspberry seed oil. The seeds are saved from landfill and naturally concentrate into an antioxidant-rich plant oil, perfect for cleansing the skin. Stay tuned for more innovations coming soon...

the cult favourite

By Sarah London Organic Facial Oil

By Sarah x The Little Princess Trust

our charity partnership

The sisters have partnered with the Little Princess Trust, donating their ponytails so that wigs can be made for children with cancer.