Give a little Love & Joy this Christmas 🎄

Receive the ethical and Fair Trade By Sarah Love & Joy Bag (worth £7.95) completely FREE with any By Sarah Bundle or any 2 products. Add Bag to cart and use code GIFTJOY.


As featured in

"An organic skincare line with sincerity at its heart - an ideal brand if you struggle with chemical sensitivities or find it almost impossible to buy beauty products without having to decipher a foot-long list of ingredients. Clean, honestly made and reliably excellent”.

- Rebecca Fearn, Jessica Reynolds: The Evening Standard

Tried & Loved

Limited edition for christmas

By Sarah Limited Edition Organic Facial Oil

New Beginnings

By Sarah was born

Sisters, Sarah and Lauren, launched By Sarah London together in November 2017 - and just 4 months later, Sarah's original blend, the Organic Facial Oil was awarded the Best Facial Oil by the international Beauty Shortlist Awards. And it's won that award every year since.

sharing our story

interview with the times

The sisters were interviewed by The Times and shared their incredible story of how Sarah saved her sister's life, and how Lauren's recovery from leukaemia inspired Sarah to make her own plant based skincare formulations.

upcycled ingredients

game-changing formulation

Two new innovative products launched this year, including the new Raspberry Seed Cleansing Oil, made with upcycled raspberry seed oil. The seeds are saved from landfill and naturally concentrate into an antioxidant-rich plant oil, perfect for cleansing the skin. Stay tuned for more innovations coming soon...

Hope and optimism


In our new weekly Instagram series, find hope and optimism through Co-Founder, Lauren's inspiring journey.