Our co-founder, Sarah Murrell, recently had the pleasure of joining the wonderful Liz Earle on her Wellbeing YouTube channel to share expert insights into nurturing midlife skin. This heartfelt and informative conversation explored how a gentle, nurturing skincare routine can truly support the skin through hormonal changes experienced in our 40s, 50s, and beyond.

A warm welcome to Liz Earle’s Wellbeing Channel

We were honoured to collaborate with Liz Earle, an inspirational figure known for championing women's wellbeing and beauty at every stage of life. Liz’s welcoming platform perfectly aligns with By Sarah’s ethos – caring for skin with kindness, clarity, and authenticity.

In this special episode, Sarah and Liz addressed some of the most common skincare concerns women face during midlife, providing reassurance that effective, gentle care can truly transform sensitive, changing skin.

Highlights and key takeaways from Sarah & Liz’s conversation

Sarah and Liz covered a range of topics central to caring for midlife skin. Here are some of the key takeaways and highlights from their conversation:

1. Strengthen and support your skin barrier

A central part of the discussion revolved around protecting and strengthening the skin barrier, a critical factor in maintaining skin health during midlife. Declining oestrogen can make the skin more prone to dryness, sensitivity, and irritation. Sarah shared the importance of choosing gentle cleansers like our Balancer Cream Cleanser, which is specifically formulated with prebiotic inulin to preserve and protect your skin's microbiome.

2. Deep, nourishing hydration

Hydration becomes even more essential during midlife. Sarah and Liz explored the benefits of layering products, such as applying a hydrating mist on damp skin before moisturising to lock in moisture effectively. Sarah highlighted our Reviver Hydrating Mist, enriched with aloe vera and prebiotics, as a gentle yet effective step in restoring skin’s natural hydration, leaving it soft and supple.

3. Embrace simplicity and gentleness

Midlife skin often becomes more sensitive, which calls for simplified routines with fewer, carefully chosen products. Sarah discussed how our Tender Skin Balm, formulated with soothing Madecassoside from Tiger Grass and nourishing plant oils, serves as a comforting, versatile moisturiser for sensitive or reactive skin. Liz and Sarah agreed wholeheartedly on the power of simplicity, encouraging viewers to embrace a streamlined routine that nourishes without overwhelming the skin.

4. Discover the power of facial massage

Sarah demonstrated simple, calming facial massage techniques during the conversation, highlighting how regular gentle massage with our Hero Facial Oil helps improve circulation, reduce puffiness, and ease tension in facial muscles. Liz enthusiastically joined in, emphasising the profound yet simple benefits of this mindful practice. Facial massage is not only wonderful for your skin, but it's also a soothing daily ritual that reconnects you with your wellbeing.

5. Gentle active ingredients tailored for midlife

Instead of harsh treatments, Sarah introduced Bakuchiol, a gentle yet powerful plant-based retinol alternative featured in our Bakuchiol Booster. Ideal for mature and sensitive skin, it helps soften fine lines and improve skin texture without the irritation often associated with traditional retinol. Liz found this particularly intriguing and reassuring, confirming that powerful skincare can indeed be gentle and respectful to sensitive skin.

Our Philosophy: Gentle, inclusive skincare for every stage of life

During our conversation with Liz, it quickly became clear how closely our values aligned – both embracing inclusivity, kindness and empowering knowledge. Sarah shared the heartfelt story behind By Sarah and our commitment to gentle skincare. The creation of our Hero Facial Oil, our very first product, was inspired by Sarah's love and dedication to supporting her sister Lauren during her leukaemia treatment. With Lauren's skin becoming highly sensitive and fragile, Sarah crafted a soothing facial oil right at their kitchen table, determined to comfort and restore her sister's skin.

At By Sarah, we've always believed skincare should be gentle, nourishing, and accessible to everyone, especially those experiencing sensitivity due to life's challenges. We carefully select natural, soothing ingredients instead of harsh treatments, prioritising skin health and comfort above trends and quick fixes.

Our products aim to nurture your skin back to its healthiest and happiest state, ensuring everyone, including those with delicate or reactive skin, feels seen, valued, and beautifully included. Liz warmly resonated with this philosophy, highlighting the importance of not making women navigating menopause or health issues feel excluded from the beauty conversation. This inclusive approach was central to our conversation, and we hope it inspires everyone watching to feel cared for, supported, and confidently comfortable in their skin.

Empowering your skin health journey

Liz and Sarah both agreed that caring for your skin is so much more than vanity – it’s an act of self-care and self-respect. When your skin changes due to hormones or health, it can affect your confidence. Our goal is to empower our customers with knowledge and support so they feel in control of their skin’s wellbeing at every age and stage. In the video, Sarah noted that we consider ourselves partners in our customers’ skin health journeys. Whether someone is experiencing acne in their 20s, sensitivity during pregnancy, the challenges of menopause, or the aftermath of medical treatments, we want them to know they’re not alone. We’re here to help, with products and advice that have their back (and their face).

As we wrapped up the chat with Liz, we felt overwhelmed (in a good way) with gratitude. It’s not every day that we get to have such an open and meaningful conversation on a platform as respected as Liz Earle Wellbeing. Our hope is that everyone who watched came away feeling uplifted and informed, with practical tips they can apply to their own routine. Midlife and menopause can bring some tricky skin days, but with gentle products, consistent care, and a loving mindset, your skin can absolutely glow with health and vitality.

Thank you for being part of our By Sarah community. We're grateful to Liz Earle for this wonderful opportunity to share our passion for gentle, nurturing skincare. Here’s to your healthiest, happiest skin at every age. 💛

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