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About Us

Skin care with a mission to empower conscious living through honest upfront labelling and pure authenticity

Two sisters on a mission

BY SARAH LONDON - Sisters Sarah and Lauren

We’re two sisters, Sarah and Lauren, with a bold and empowering mission of bringing greater clarity, authenticity and simplicity to skin care. BY SARAH LONDON is the only UK skincare collection with the full list of ingredients on the front label across the entire collection. This pioneering initiative is to help you know exactly what you’re putting on your skin.

Sarah’s inspiration and motivation to revolutionize skin care began with her sister, Lauren’s recovery from leukaemia in 2012. While searching for gentle, non-toxic, natural and organic products - those that would soothe and nourish Lauren’s sensitive skin - she found a problem. It was almost impossible to tell what was in the products. Even many natural and organic ranges had long, cryptic ingredient lists and often confusing and misleading labelling. 

BY SARAH LONDON - Organic Facial Oil & Green Clay Cleansing Balm - all ingredients listed on front label
So, Sarah took matters into her own hands, literally! With her knowledge of working in the skincare industry and her child-hood passion for skincare, she hand-crafted her own blends from carefully-curated, organic and sustainably-sourced plant-based ingredients. Her skincare was not only enjoyed by Lauren but was effective and highly sought after by friends and family too - and the seeds of BY SARAH LONDON were born.

As Sarah refined her blends over the years, Lauren made a full recovery from leukaemia (with Sarah as her stem cell donor) and the sisters joined forces to launch BY SARAH LONDON in November 2017. From a place of authenticity and sincerity, the sisters are striving to empower conscious living, starting with their natural and organic skincare.


Highest-quality, natural and organic, ethically-sourced ingredients

Our skincare is effective and made from the highest-quality natural and organic, plant-based oils, salts and clays from the earth and seas. The plant-based ingredients we use are certified-organic by The Soil Association, which means:

  • Each one has flourished under the strictest requirements of organic farming: synthetic pesticides, artificial chemical fertilisers, herbicides and GM crops are prohibited
  • Their cultivation protects the soil, respects animal welfare and minimises pollution 
  • The quality of the ingredient is not compromised, meaning richer nutrients for your skin

Each of the ingredients we use has been chosen to perform a specific function for your skin, from collagen-boosting Organic Pumpkin Seed Oil to anti-inflammatory Organic Evening Primrose Oil. With absolutely no hidden, artificial or synthetic chemicals, our skincare is free from anything that would dilute the nutrient-rich and skin-enhancing benefits of the plant-based ingredients we use. We believe that less, but using the very best, really is more.

BY SARAH LONDON - Natural and Organic skincare collection - Full ingredient list on the front label




“We’re committed to using only the finest natural and organic, ethically-sourced plant-based ingredients to create beautiful skin care suited to all skin types.”

We use only the highest-quality, cold-pressed oils. Cold-pressing preserves the ingredient quality, potency and purity in a way that heat-treating cannot, and these oils absorb into your skin far more easily.

Our skincare is suitable for all skin types, including sensitive, oily and dry skins. With no added fragrance or essential oils, they are neutral, universal blends to be enjoyed by both men and women.

We have never and will never test on animals; the entire collection is certified cruelty free with Cruelty Free International. The vegan products in our collection are registered with The Vegan Society. Look for the logos on the product pages of our website and the labels of the products too.

Consciously designed for you and the environment

BY SARAH LONDON - Transparent, natural, organic, vegan and cruelty free skincare hand-blended in the UK

All of our skincare is hand-blended, packaged and shipped from our Studio in England, UK.

We use amber glass bottles for the oil-based blends to help preserve the integrity of the plant-based oils inside. We use clear glass jars and bottles too. We are committed to minimizing our environmental footprint and encourage our customers to recycle or find creative ways reuse the bottles and glass jars.




All of the cardboard postal boxes and paper packaging we use to ship the products can be recycled too – we don’t use plastic bubble wrap and constantly seek new ways to reduce our environmental impact.

All of our skincare collection complies with European regulations and has been tested for its safety and stability, the Cosmetic Product Safety Report, by leading industry assessors.


BY SARAH LONDON - Bath Salts - 100% natural and hand-blended in the UK