By Sarah London - Sarah and Lauren

Two sisters on a mission

A small business with a big heart. We’re two sisters, Lauren and Sarah, with a bold and empowering mission of bringing greater clarity, authenticity and simplicity to skincare. Founded in 2017, By Sarah London is the only UK skincare collection with a full ingredient list on the front label across the entire collection.  

Radical transparency 

Our journey began with Lauren’s recovery from life threatening leukaemia and Sarah searching for skincare to restore her dry, sensitive and irritated skin. When Lauren left hospital, Lauren's skin was repopulating with the microbiome that was previously established in infancy and early childhood. It was delicate, fragile and reacted to many natural ranges. So Sarah took matters into her own hands, literally. Central to Sarah's research and formulations were innovative plant blends that would actively support and promote a healthy biome. The result? Sarah's original formulations were not only loved by Lauren but sought after by friends and family - and the seeds of By Sarah London were born. With recent technology and research into the role of microbes on the skin, Sarah continues to formulate the By Sarah London skincare with the primary aim of supporting the skin's microbiome through innovative, plant-oil blends that deliver vital nutrients, enzymes and lipids.

Organic, Vegan and cruelty free

Our multi award-winning skincare is handmade in the UK from the highest-quality natural and organic, plant-based ingredients. We choose organic ingredients where possible to support the health of our soils and global communities, and choose cold-pressed oils which maintain their nutrient content and absorb easily into the skin. Our vegan products are registered with The Vegan Society and our entire collection is cruelty free with Cruelty Free International.

all ingredients matter

We meticulously choose each and every ingredient that directly benefits the health of your skin, and we hero each of these ingredients on the front label across our collection. With absolutely no hidden, artificial or synthetic ingredients, our skincare is free from anything that dilutes the nutrient rich and skin-enhancing benefits of the plant based ingredients we use. Every drop is there for your skin, from the omega-rich, upcycled raspberry seed oil in the Raspberry Seed Cleansing Oil to collagen-boosting organic pumpkin seed oil in the Organic Facial Oil. 

loved by all skin types

Our skincare is suitable for all skin types, including sensitive, oily-prone and dry skins. With no essential oils or fragrance, our universal blends are loved by both men and women. And consistently receives glowing 5 star reviews from our customers.

Eco-friendly packaging

We use amber glass bottles to help preserve the integrity of the plant-based oils inside by protecting against UV light radiation. Our clear glass jars and bottles are endlessly recyclable. We don't use outer cartons and the cardboard postal boxes and paper packaging can be recycled. No single-use cellophane or plastic wrapping. All of our skincare is hand-blended, packaged and shipped from England, UK.

Award-winning skincare

We are lucky to be honoured with more than a dozen awards for our natural skincare collection. Our Organic Facial Oil has been awarded the Best Facial Oil by the international Beauty Shortlist Awards for 3 years in a row. We were Finalists of the Next British Beauty Brand 2019 and awarded the Gold Trusted Service Award by Feefo for our exceptional customer service.


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