At the start of a new year, motivation runs high, and we set ambitious goals for our skincare. But as Quitters Day – the second Friday of January – rolls around, it’s all too easy for those resolutions to slip away. If you’re feeling the pull to abandon your routine, know that you’re not alone. At By Sarah, we believe that skincare is a journey, not a race, and we’re here to help you stay the course.
Consistency doesn’t mean perfection
Start small with an essentials-only routine that’s simple to follow and packed with effective, skin-loving ingredients. Our Skin Health Trio, featuring the Balancer Cream Cleanser, Reviver Hydrating Mist, and Hero Facial Oil is the perfect place to begin. This curated set is designed to cleanse, hydrate, and restore balance, delivering visible results with minimal effort.
A good cleanser is the foundation of any effective routine, and our Balancer Cream Cleanser is specially formulated to respect your skin’s natural barrier. This gentle yet thorough cleanser removes impurities and makeup without stripping your skin, leaving it deeply moisturised and calm. It's a perfect choice for dry, sensitive skin during winter or at any time of the year.
Follow this with our Reviver Hydrating Mist, which delivers an instant burst of hydration while supporting your skin’s microbiome. Packed with prebiotic inulin, this mist helps restore balance, boost radiance, and leave your skin feeling refreshed.
Finish with our Hero Facial Oil, our multi-award-winning blend of plant-based oils, including Sweet Almond, Apricot, and Pumpkin Seed oils. This luxurious yet lightweight formula locks in moisture, restores balance, and strengthens the skin’s natural barrier. It’s a must-have for soothing stressed or reactive skin, no matter your skin type.
Even a few minutes of care can make a difference
We know life can feel overwhelming, and sticking to a skincare routine might seem like a small thing when there’s so much on your plate. But these few minutes of self-care are more than just about your skin–they’re a chance to reconnect with yourself and prioritise your overall wellbeing.
Progress takes time. Every small step you take adds up to long-term transformation. Consistency, no matter how imperfect, is what matters most. It’s about showing up for yourself, even on the days when it feels difficult.
The power of skincare in challenging times
At By Sarah, we’ve seen how powerful a simple skincare routine can be, even during life’s most challenging moments. Our co-founder, Lauren, experienced this personally during her recovery from leukaemia. Her skin became fragile and reactive due to treatment, and many mainstream products only made things worse. That’s when her sister Sarah created the first of our gentle, restorative formulations. These products didn’t just transform Lauren’s skin, they brought her comfort and control during a difficult time.
That ethos continues to guide everything we create. Our range is designed to be soothing, effective, and tailored to meet your needs, wherever you are on your skincare journey.
If you’re feeling discouraged this Quitters Day, remember: progress isn’t about being perfect. It’s about staying consistent in a way that works for you. Whether it’s taking a few minutes to cleanse and hydrate or finding a routine that feels sustainable, every small step counts. We’re here to support you every step of the way, helping you create a routine that feels effective, personal, and meaningful.
If you have any questions or need advice, our team is just an email away at care@bysarahlondon.com, or you can reach out to us on Instagram @bysarahlondon. Let’s keep moving forward, one day at a time.
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