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Multi Award-Winning Skincare Made in the UK

5,100+ Five star-rated Customer Reviews

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Fragrance Free & Dermatologically Approved for Sensitive Skin

Press

By Sarah is loved by leading beauty editors. See what some of the top journalists have been saying about our sister-founded brand.

#1 Best British Beauty Brand

COUNTRY & TOWN HOUSE

25 February 2025

Hero Facial Oil

Caroline Hirons' top pick on Lorraine

THIS MORNING / LORRAINE

January 2025

Maven Daily Moisturiser

Focus on skin health with this non-greasy SPF

THE TELEGRAPH

13 January 2025

Serene Daily SPF 50+ | PA++++

What I love most is the texture.

MARIE CLAIRE

December 2024

Serene Daily SPF 50+ | PA++++

Best moisturiser for dry or sensitive skin: Maven Daily Moisturiser

RED MAGAZINE

July 2024

Maven Daily Moisturiser

Best Facial Oil: Ally Recovery Facial Oil

WOMEN'S HEALTH

June 2024

Ally Recovery Facial Oil

Baggy eyes no more thanks to this hero cream

GRAZIA

April 2024

Miracle Eye Cream

This cooling skin spritz ‘sandwiches’ in moisture and takes the heat out of flare-ups

GOOD HOUSEKEEPING

April 2024

Reviver Hydrating Mist

Liza Oxenham's go-to moisturiser

MARIE CLAIRE

April 2024

Maven Daily Moisturiser

Best niacinamide for sensitive skin

WOMEN'S HEALTH

April 2024

Balancer Cream Cleanser

Most coveted beauty brand

THE TIMES

April 2024

Miracle Eye Cream

Best beauty founders on IWD

WOMEN'S HEALTH

March 2024

Hero Facial Oil

Helps heal the skin barrier

GET THE GLOSS

March 2024

Maven Daily Moisturiser

Kind and gentle to troubled skin

10 MAGAZINE

February 2024

Maven Daily Moisturiser

The Maven is the best moisturiser for sensitive skin

HARPER'S BAZAAR

February 2024

Maven Daily Moisturiser

Sarah reveals her go-to skin saviours

WOMEN'S HEALTH MAGAZINE

February 2024

Maven Daily Moisturiser

Affordable, sustainable beauty from By Sarah

WOMEN'S HEALTH MAGAZINE

December 2023

Bakuchiol Booster

Hero Facial Oil is a Sephora Favourites

SEPHORA

October 2023

Hero Facial Oil

Sarah's tips on coping with stressed and sensitive skin

LIZ EARLE WELLBEING

October 2023

Lauren's #10 in Who's Who in Natural Beauty

NATURAL PRODUCTS NEWS

October 2023

In conversation with the British Beauty Council

NATURAL PRODUCTS NEWS

April 2023

Ateh's top pick from women-owned brands and businesses

THIS MORNING

March 2023

Hero Facial Oil

What wellness means to me; Sarah Murrell

NATURAL HEALTH MAGAZINE

March 2023

By Sarah: multi award winners - again

THE BEAUTY SHORTLIST 2023

March 2023

The Vitamin C+E Booster is the ultimate glow-getter!

HIP AND HEALTHY

February 2023

Vitamin C+E Booster

Indy Best Buy: Hero Facial Oil is Best face oil 2023

THE INDEPENDENT 

February 2023

Hero Facial Oil

Hero Facial Oil is a rich oil that delivers an instant glow.

HIP AND HEALTHY 

February 2023

Hero Facial Oil

Supercharge your skin with this natural retinol alternative

WLYDE MOON

January 2023

Bakuchiol Booster

Rising stars: Sarah & Lauren Murrell

MARCH8

January 2023

The British B Corp beauty brand to discover now

COUNTRY & TOWNHOUSE

January 2023

A brilliant brightener and age-protectant for sensitive skin

GET THE GLOSS

January 2023

Vitamin C+E Booster

Beauty Buzz: waterless beauty and why it matters

NATURAL PRODUCTS NEWS

December 2022

Hero Facial Oil

Best beauty buy when going through cancer treatment

THIS MORNING

October 2022

Hero Facial Oil

Incredible value for money and delivers visible results

ELIZA

October 2022

Bakuchiol Booster

Top beauty tips from Sarah

NATURAL HEALTH MAGAZINE

July 2022

Hero Facial Oil

The B-Corp beauty brand that's kind to skin and planet

LIZ EARLE WELLBEING

July 2022

The sensitive skincare brand you need to know about

SHEERLUXE

May 2022

Reviver Hydrating Mist

B Corp brand inspiring bigger change in the beauty world

RED MAGAZINE

April 2022

Balancer Cream Cleanser

Two sisters and an inspiring founding story

THE INDUSTRY.BEAUTY PODCAST

March 2022

Female founders to have on your radar

THE HANDBOOK

March 2022

Holisitc health hero: Saviour Moisture Mask

NATURAL HEALTH MAGAZINE

March 2022

Saviour Moisture Mask

Skincare buys for sensitive skin

WOMEN'S FITNESS

March 2022

Get glowing with the Ally Recovery Facial Oil

WOMAN & HOME

March 2022

Ally Recovery Facial Oil

A meticulously formulated skincare collection

RAVISH

March 2022

Hero Facial Oil

Beautiful skin is the new make-up – here's how to get it

THE TELEGRAPH

February 2022

Hero Facial Oil

A few spritz’s will instantly refresh your complexion

THE HANDBOOK

February 2022

Reviver Hydrating Mist

New Year, New Skin: cue Hero Facial Oil

THIS MORNING

January 2022

Hero Facial Oil

Indy Best Buy: Hero Facial Oil is Best face oil 2022

THE INDEPENDENT

January 2022

Hero Facial Oil

How to make your beauty routine more sustainable

HARPER'S BAZAAR

January 2022

Ally Recovery Facial Oil

Hydrating skincare to soothe dry winter skin

TOP SANTE

January 2022

Reviver Hydrating Mist

Gently calms and quenches post-chemo skin

GET THE GLOSS

January 2022

Saviour Moisture Mask

This mask has transformed my dehydrated skin

THE DAILY STRUGGLE

January 2022

Saviour Moisture Mask

Nurtures your skin through winter

THE TELEGRAPH

November 2012

Hero Facial Oil

One small pump feels like a full-on bath

GET THE GLOSS

November 2021

Saviour Moisture Mask

For a gentler touch, reach for By Sarah

YOU MAGAZINE

October 2021

Hero Facial Oil

Environmentally friendly - inside and out

THE TELEGRAPH

October 2021

Hero Facial Oil

I love this vegan British brand

SHEERLUXE

October 2021

Hero Facial Oil

Spritz and go with the Reviver Hydrating Mist

COUNTRY & TOWNHOUSE

September 2021

Reviver Hydrating Mist

Say no to waste - and yes to natural ingredients

VOGUE

August 2021

Ally Recovery Facial Oil

By Sarah's in our Little Black Book

FORBES

May 2021

Hero Facial Oil

Reviver is the most wanted essentials for her

CONDE NAST TRAVELLER

May 2021

Reviver Hydrating Mist

Spring forward with a spritz of Reviver

VANITY FAIR

May 2021

Reviver Hydrating Mist

Best new grooming product: the Reviver

GQ

May 2021

Reviver Hydrating Mist

Stylish gym buys for every budget: the Reviver

THE TELEGRAPH

May 2021

Reviver Hydrating Mist

By Sarah demystify the skincare process

THE EVENING STANDARD

April 2021

Hero Facial Oil

By Sarah is my current obsession

SHEERLUXE

April 2021

Balancer Cream Cleanser

The chicest Mother's Day present

THE TELEGRAPH

March 2021

Hero Facial Oil

Pick-me-ups for Mother's Day

VANITY FAIR

March 2021

Hero Facial Oil

Best of British Beauty: By Sarah

COUNTRY & TOWN HOUSE

March 2021

Hero Facial Oil

Alyson's Weekend Pick: the Hero

THE TELEGRAPH

February 2021

Hero Facial Oil

Consider me a facial oil convert

NATURAL HEALTH MAGAZINE

December 2020

Hero Facial Oil

Perfect for anyone with scent sensitivities

COSMOPOLITAN

October 2020

Reviver Hydrating Mist

Ateh Jewel's beauty pick: the Balancer

MARIE CLAIRE

August 2020

Balancer Cream Cleanser

The brand for sensitive skin

HARPER'S BAZAAR

July 2020

Balancer Cream Cleanser

Grow your hair with By Sarah

GLAMOUR

July 2022

Keep growing your hair with By Sarah

FT

July 2020

Best beauty product to buy now

THE TELEGRAPH

July 2020

Reviver Hydrating Mist

The Ally improves skin microbiome

NATURAL HEALTH MAGAZINE

July 2020

Ally Recovery Facial Oil

Best Cleanser: the Balancer

ELLE

June 2020

Balancer Cream Cleanser

Lauren's story of extreme self-isolation

VOGUE

April 2020

Sarah's tips for lockdown creativity

THE TELEGRAPH

FEBRUARY 2020

Meet the founder of the cult facial oil

EVENING STANDARD

JANUARY 2020

Sustainable skincare we love

THE TELEGRAPH

JANUARY 2020

Hero Facial Oil

Hero is our top pick

EVENING STANDARD

December 2019

Hero Facial Oil

Most luxurious beauty gift

VOGUE

December 2019

Hero Facial Oil

Lauren and Sarah's founding story

THE TIMES

November 2019

Hero Facial Oil

Best skincare for the holidays

FORBES

November 2019

Hero Facial Oil

Best sustainable stocking fillers

Town & Country

November 2019

Hero Facial Oil

Radiant skin in 5 minutes with Hero

REFINERY 29

August 2019

Hero Facial Oil

Product of the week: Hero Facial Oil

RED

August 2019

Hero Facial Oil

Meet the climate conscious brand

VOGUE

June 2019

Hero Facial Oil

Nourishing facial oils for glowing skin

RED

June 2019

Hero Facial Oil

Deliciously Ella: I'm obsessed with this oil

GET THE GLOSS

May 2019

Hero Facial Oil

Deliciously Ella's favourite: the Hero Facial Oil

THE TELEGRAPH

May 2019

Hero Facial Oil

Discover water free beauty

STYLIST

May 2019

Hero Facial Oil

Laura Jackson's favourite: Hero Facial Oil

GRAZIA

April 2019

Hero Facial Oil

Best eco friendly beauty brand

REFINERY 29

April 2019

Hero Facial Oil

How a sister's leukaemia battle led to By Sarah

FORBES

March 2019

Hero Facial Oil

The clean beauty boom

THE FINANCIAL TIMES

February 2019

Hero Facial Oil

Best new grooming product: Hero Facial Oil

GQ

December 2018

Hero Facial Oil

Beauty trends for 2019

HARPERS BAZAAR

December 2018

Hero Facial Oil

This one's for you sis

METRO

November 2018

Hero Facial Oil

Metro logo

Best natural beauty gifts

FORBES

November 2018

Hero Facial Oil

Clear beauty is the new clean beauty

GRAZIA

October 2018

Hero Facial Oil

Preparing skin for autumn

TATLER

October 2018

Hero Facial Oil

Best new beauty brand you need to know about

EVENING STANDARD

August 2018

Hero Facial Oil

Try this new skincare routine

SHEERLUXE

August 2018

Hero Facial Oil

Jasmine Hemsley's favourite: Hero Facial Oil

MARIE CLAIRE

July 2018

Hero Facial Oil

Brilliant British eco beauty brand

WOMEN'S HEALTH

June 2018

Hero Facial Oil

Sustainable beauty with Sarah

EVENING STANDARD

June 2018

Hero Facial Oil

Clean beauty skincare with By Sarah

VANITY FAIR

June 2018

Hero Facial Oil

A-Z of beauty

COUNTRY & TOWN HOUSE

May 2018

Hero Facial Oil

Natural beauty with By Sarah

YOGA MAGAZINE

April 2018

Hero Facial Oil

My skin saviour with By Sarah

GRAZIA

March 2018

Hero Facial Oil

Sarah live on CNBC

CNBC

January 2018

Hero Facial Oil

CNBC logo

The vegan brand you need to know about

MARIE CLAIRE

January 2018

Hero Facial Oil

The best natural beauty brand

ELLE

January 2018

Hero Facial Oil

Best beauty brands for 2018

STYLIST

January 2018

Hero Facial Oil

Beauty for the new you

THE GUARDIAN

January 2018

Hero Facial Oil