By Sarah London

Sarah first developed natural skincare to restore and repair her sister's sensitive, fragile skin when she was recovering from an aggressive form of leukaemia, with only a 20% chance of survival.
After a life-saving stem cell transplant from Sarah, the sisters decided to bring Sarah’s original formulas to life with the launch of By Sarah; a range of natural, effective and B Corp certified skincare designed for people that are struggling with stressed and sensitive skin. 
Our natural, effective, cruelty-free skincare formulas are Dermatologically Tested and proven to strengthen the skin barrier and support the skin's microbiome. Handmade in the UK and developed with the highest quality, cold-pressed organic and upcycled plant oils and actives, every drop is there for your skin to deliver long-lasting results. We avoid synthetic fragrances, essential oils and ingredients known to irritate sensitive skin. Our labels are also fully transparent with the ingredient list detailed on the front of the label and each of our product pages.
We are proud to be a certified B Corp and committed to safeguarding our planet and minimising our environmental impact.
We understand the physical and emotional impact of sensitive, stressed skin like no other and we are here to help you get back to you.

With love, Sarah & Lauren.

Sisters & Co-Founders


Want to know more? 
Delve into the sisters' interview with The TimesVogue and Deliciously Ella.
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