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Pregnancy bump

Pregnancy skincare: the ultimate expert guide

Itchy skin, acne, stretch marks, pigmentation – pregnancy can come with a whole host of new complexion conundrums, not to mention trying to get your head around all the skincare ingredients you're told to avoid.

But, guess what? Our entire By Sarah collection is safe to use in pregnancy and while breastfeeding. In fact, so many of our award-winning products are adored by women during this special time.

Read on to discover which of our bump-friendly blends are best for you and how to treat some of the most common skin problems during pregnancy.

What skincare ingredients should I avoid in pregnancy?

Experts agree some skincare ingredients are no-nos while you are pregnant. These include retinol, hydroquinone, and certain essential oils (such as camphor, clary sage, clove and rosemary). There is some debate surrounding salicylic acid and benzoyl peroxide - some doctors recommend avoiding them in pregnancy while others suggest they are okay in small doses. Our entire By Sarah collection is free from all of these so you can take your pick from our much-loved products while you're with bump, breastfeeding... and beyond.
Don't want to sacrifice the skin rejuvenating properties of retinol? Enter our Bakuchiol Booster
Bakuchiol is a plant-based ingredient that provides similar benefits to retinol, such as stimulating collagen production and reducing the appearance of fine lines and wrinkles, but without the associated risks. Known for its gentle yet effective properties, bakuchiol helps to smooth and brighten the skin, promoting a youthful, radiant complexion. It’s a safe and natural choice for during pregnancy, offering all the benefits of a retinol without any of the potential drawbacks. 
By Sarah Bakuchiol Booster

Pregnancy skincare for acne

Still searching for that elusive 'pregnancy glow?' If your bump has come with a side serving of acne, don't panic. Many spot-fighting formulas contain salicylic acid, retinol or benzoyl peroxide which means they may be not suitable for use during pregnancy.

Instead, check out our clever Ally Recovery Facial Oil. Its power player? Our special upcycled hemp seed oil that boasts 52% more antioxidants than standard hemp seed oil, as well as linoleic acid that acne-prone skins often lack.

Paired with jojoba oil and Vitamin E, this non-greasy serum instantly calms down angry skin while shrinking spots.

Simply press the facial oil into cleansed, damp skin - and treat yourself to a 5 minute facial massage whilst you're at it. It can even be used on the chest or back – common areas for hormonal acne.

We love to use the Ally after cleansing with our Balancer Cream Cleanser, giving skin a deep cleanse without leaving it stripped or sensitive. As with all our range, it's fragrance-free – ideal if you're finding scents a little overpowering right now!

Make SPF a non-negotiable

Protecting your skin from the sun's harmful UV rays is crucial during pregnancy, especially as your skin can become more sensitive and prone to hyperpigmentation, such as melasma. A high-quality sunscreen is essential to prevent these issues and ensure your skin stays healthy and radiant.

Our Serene Daily SPF 50+ is an excellent choice for expectant mothers. This advanced sunscreen offers broad-spectrum protection with a high PA++++ rating, shielding your skin from both UVA and UVB rays.

Formulated with nourishing ingredients, the Daily SPF 50+ not only provides robust sun protection but also supports your skin’s hydration and overall health. Its lightweight, non-greasy texture makes it perfect for daily use, seamlessly integrating into your skincare routine without leaving a heavy residue. The sunscreen is enriched with ginseng, apple and peach, providing antioxidants that help combat free radicals and prevent oxidative damage, further protecting your skin from environmental stressors.

How to treat itchy sensitive skin in pregnancy

Finding yourself plagued by hot flushes? Carrying another little human is no mean feat, especially if you're pregnant during summer. Our Reviver Hydrating Mist is a true mama-to-be marvel. Reach for this handy spritz whenever you're feeling flustered, stressed or just a little lacklustre.

Instantly, it gets to work hydrating and soothing the skin while adding an extra glow. But the prebiotic mist boasts a long-term turbo action, too. It boosts the skin's own microbiome and protective barrier leaving it stronger, plumper and calmer, even in acne, rosacea and eczema-prone complexions.

High-science, and pregnancy-safe – it's a skincare win.

By Sarah Reviver Hydrating Mist

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