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The ultimate beauty jargon glossary

Let’s be honest: the beauty industry doesn’t make it easy for newcomers. If you’re trying to begin your skin journey, it can be incredibly daunting when influencers are throwing around words like hyaluronic acid and AHAs - it all sounds like something out of a chemistry lab.

We believe skin care should be accessible to all, and that everyone should have full control over what they choose to put on their skin. That’s why we’ve created this guide to common beauty terms to help you decode your skin care. Let's dive in.

Active ingredient - the ingredient that is responsible for the effect of the skin care product e.g. prebiotic inulin and pro-vitamin B5 found in our Balancer Cream Cleanser.

Alpha hydroxy acids (AHAs) - a type of chemical exfoliant that loosens cells so that they can be removed to reveal new skin cells underneath. This active is often too harsh for sensitive skin, so we formulate our skincare using gentler alternatives that are still scientifically-proven to provide incredible results. 

Antioxidant - a type of ingredient that neutralises free radicals and prevents premature ageing of the skin. Our  cold-pressed plant oils are naturally high in antioxidants and the upcycled hemp seed oil in our Ally Blemish Recovery Oil contains 52% more antioxidants than its standard counterpart. 

Beta hydroxy acids (BHAs) - working similarly to AHAs, BHAs are chemical exfoliants, but they penetrate deeper into pores than AHAs. This means they are better at unclogging pores, but can also be incredibly irritating for sensitive skin. This is another active that you won't find in By Sarah skincare, as we opt for ingredients that are going to protect and strengthen your skin, rather than further irritate it. 

Ceramides - a type of molecule that makes up to ~50% of your skin’s lipid composition, forming the natural skin barrier. 

Chemical exfoliant - breaks bonds between dead skin cells so that they can be washed away e.g. AHAs and BHAs

Cleansing - a method of deep cleaning your skin to remove excess sebum, makeup and build up of pollutants from the environment. Our Balancer Cream Cleanser removes both oil-based and water-based debris from the skin. 

Collagen - a very important protein, found in many parts of the body. Its role in the skin is to keep it elastic and plump. Collagen can be broken down by UV rays from the sun and free radicals, which is why a sunscreen and antioxidant-rich skincare is so important to protect your skin. 

Exfoliation - the process of removing dead skin cells from the outer layer of your skin. This can be achieved by either physical exfoliants or chemical exfoliants. Many exfoliants can be too harsh for the skin, causing more damage than good. That's why we use papaya enzyme extract in our Ally Recovery Facial Oil, which gently sloughs away dead skin to help soothe blemish-prone skin.

Fragrance-free - fragrances are common irritants that are found in many skincare products. Always choose fragrance-free where possible, and be aware of ‘unscented’ products as these may just mean a fragrance has been added to mask another smell.

Free radicals - highly reactive molecules found in the environment and pollutants. Antioxidants work against free radicals to prevent them from damaging your skin.

Hyaluronic acid - a molecule naturally found in the skin which draws in water. These are used in skincare products to allow moisture to bind to the skin without leaving a greasy or heavy feeling. You'll find medium molecular weight hyaluronic acid in our Saviour Moisture Mask, which is like a drink for your skin.

By Sarah Saviour Moisture Mask

Lipid - organic (meaning they contain carbon) compounds that are one of the key building blocks found within your body. Oils are an example of lipids. Our Hero Facial Oil is bursting with natural lipids to restore the skin's barrier.

Microbiome - think of your skin microbiome as a bustling city or a rainforest – like a web of trees, animals and insects – it's comprised of trillions of microorganisms (bacteria, fungi, algae, protozoa and viruses) that all work together. These protect us against harmful pathogens and aggressors, support and strengthen our skin immunity, and boost the skin's natural barrier function.

Non-comedogenic - if skincare says it’s non-comedogenic, it means it won’t clog pores and cause blemishes. This is very important for those with blemish- or acne-prone skin. Each of our ingredients at By Sarah is non-comedogenic.

Retinol - made from vitamin A, these small molecules go deep beneath the outer layer of your skin to neutralise free radicals which boosts collagen production, having a plumping effect. Retinol is usually too harsh for sensitive skin, which is why we formulated our Bakuchiol Booster, providing the same incredible results but without the irritation. 

Salicylic acid - a type of BHA that is a common chemical exfoliant, often used to treat acne. It is often too harsh for sensitive skin which is why we formulate with hemp seed oil; it's acne's sustainable alternative to salicylic acid

Skin barrier - the outermost layer of the skin, this regulates water loss from the inside out, retains moisture, and keeps your skin hydrated. It also protects from external threats such as bacteria that can cause inflammation. The full By Sarah collection has been formulated to support the skin barrier.

SPF - a skin care product that protects your skin from UV rays. The number tells you how long the sun’s radiation would take to redden your skin when using the product as directed versus not using any SPF. Always go for the highest SPF possible, wear it every day, and reapply when needed.

Toning - a product that helps to rebalance the skin’s pH or can be another way of delivering an active ingredient to the skin. We recommend using a toner that is going to help protect and restore your skin’s barrier, such as our prebiotic Reviver Hydrating Mist after cleansing with the Balancer Cream Cleanser and before applying the Hero Facial Oil

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