We’re delighted to share some exciting news from the heart of our sister-founded brand. By Sarah, the home of natural, soothing skincare for sensitive skin, is now available on Ocado – the UK’s most trusted online grocery retailer.
This marks a beautiful new chapter in our journey: one that allows more people to discover thoughtful skincare that truly cares, all while doing their weekly shop. It’s about simplicity, ease, and continuing our mission to bring restorative skin support to more homes across the UK.
A personal journey, now on a bigger platform
At By Sarah, our story has always been personal. What began as one sister creating gentle, nourishing skincare for another – during recovery from life-threatening leukaemia – has grown into a community of people supporting their skin, naturally.
We’ve always believed that skincare should be effective, honest and supportive. And while we started small, our vision has never been limited to just one shelf.
Being stocked at Ocado means more people with sensitive skin can now access skincare that’s been lovingly created with them in mind. No separate errands. No specialist shops. Just your everyday essentials, delivered with the same care and trust we put into every bottle.
Why Ocado?
Ocado has become a household name not just because of convenience, but because of its commitment to quality, transparency and innovation. It’s a platform that champions sustainable, values-led brands – which makes it the perfect home for By Sarah.
Here’s what you'll love about this new way to shop:
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One-stop simplicity: Add your skincare to your grocery basket
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Fast, reliable delivery: So you’re never without the products your skin depends on
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A trusted retail experience: Backed by Ocado’s high standards
This partnership allows us to reach more people at a time when gentle, restorative care is more important than ever.
What to try first: Our Ocado favourites
If you’re browsing By Sarah for the first time or simply looking to restock your skincare staples through Ocado, here's a selection of the skin-loving essentials currently available on the platform – each one created to soothe, support and restore stressed and sensitive skin.
Balancer Cream Cleanser
A soft and nourishing moisturising cleanser that lifts away daily impurities without stripping or drying. With organic aloe vera and apricot oil, it’s the perfect start (or end) to your skincare ritual, leaving skin calm, clear and comforted.
Reviver Hydrating Mist
Instant, prebiotic hydration in every spritz. This ultra-gentle mist is designed to revive tired, dry or irritated skin and is especially loved for its versatility. Use after cleansing, over makeup, or any time your skin needs a cooling moment of care.
Tender Skin Balm
A multi-tasking balm, this is your skincare SOS. This rich blend of natural butters and oils is a go-to for soothing irritation, calming inflammation and supporting skin’s natural healing. Think of it as pocket-sized protection for everyday skin stresses.
Hero Facial Oil
Our cult favourite facial oil made with luxurious plant oils, including almond, evening primrose and argan oil. Light enough for daily use but rich in nutrients to nourish and strengthen the skin barrier; it’s a radiance-booster that truly earns its name.
Serene Daily SPF 50+
Daily SPF protection that feels weightless, non-greasy and skin-kind. With UVA and UVB broad spectrum protection and skin-soothing ingredients, this daily SPF is a staple for sensitive skin that still wants sun-safe peace of mind.
What makes By Sarah different?
At By Sarah, we don’t just make products. We create experiences of genuine care and connection. Everything we do is grounded in the belief that:
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Skincare should be gentle, effective and safe for sensitive skin
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Our ingredients should be fully transparent, no hidden fillers or irritants
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Our packaging should be planet-conscious, recyclable and minimalist
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Our story should be shared with honesty and heart
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And most importantly, our community should feel heard, seen, and supported
We’re proud to be a certified B Corp, vegan, cruelty-free, and sister-founded. Every step of our process reflects a deep, intentional commitment to people and planet.
Where else you can find By Sarah?
We’re thrilled about our presence on Ocado, but it’s not the only place you can find our products. We’re also proudly stocked at:
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Healf – A beautifully curated destination for high-integrity wellness products
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Planet Organic – The UK’s original natural and organic retailer
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Our website – Right here, where you’ll also find our skin quiz, rituals and tailored advice on our Journal
Each of these partners shares our values and offers a space where your skincare choices are aligned with your personal wellbeing and ethics.
Let’s begin this next chapter together
This is more than a product update. It’s a moment of growth. A moment that reflects how far we’ve come, and how much more we can offer – without ever compromising on the care, quality and compassion that define us.
We’re honoured to join the shelves of Ocado and to be part of your day in this new way. Whether you’re refilling a trusted favourite or exploring By Sarah for the first time, we’re here to help you feel calm, cared for and connected – every step of the way.
And if you're wondering where to begin or want a deeper look at what makes our skincare so trusted and transformative, we’ve gathered a few thoughtful reads to help guide you:
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The Power of Skincare in Self-Care: Discover how a daily skincare ritual can be a grounding moment of peace and reconnection
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Game-Changing Hacks for Midlife Skin with Liz Earle & Sarah Murrell: Expert tips for nourishing your skin with wisdom, care and kindness
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By Sarah Named #1 on the British Beauty Brands List 2025: Explore why our community, ethos and formulations continue to resonate and lead
Each piece offers a unique insight into how skincare by By Sarah is more than skin deep – it’s about feeling calm, cared for, and confident in your everyday.
You can also explore our full library of Skin Health Guides and the By Sarah Journal for mindful skincare insights, expert advice, and kind encouragement.
Still have questions? Drop us a message at care@bysarahlondon.com – we’d love to hear from you.
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