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The best ingredients for your skin

Most people know the difference between ingredients in a protein kale smoothie and a pint of ice cream and how these affect our bodies (although a pint of ice cream is sometimes very much needed!) But did you know the same applies to the ingredients in your skincare? Let's explore the differences and how they can make or break your skincare experience.

What is an organic ingredient?

Organic refers to how an ingredient has been farmed, working with nature, benefitting soils, ecosystems, animals and people. What does this actually mean? No artificial fertilisers, fewer pesticides, and healthier soils...aka, best for the environment. How does this impact your skincare? An international team of experts showed that organic crops are up to 60% higher in a number of key antioxidants than conventionally-grown ones, making organic skincare more effective.

Did you know? Skincare can be labelled "organic" with as little as 10% organic ingredients. That’s why we’re proud to be pioneering upfront, transparent labelling - detailing a full ingredient list of the beautiful plant oils we use on the product pages of our website and the front of every bottle too, so you know exactly what's inside.

By Sarah London Hero Facial Oil

Does vegan mean good?

Vegan is used to describe something being free from animal and animal by-product ingredients, NOT that it’s natural or necessarily good for your skin. Marketing campaigns are clever, so always check the ingredients in your skincare - each ingredient should be intentionally there and serve a skin-benefiting purpose, like the miraculous Desert Rose (also known as the "resurrection plant") in our Reviver Hydrating Mist.

And the best way to be certain? Look for independently verified logos like The Vegan Society that we are accredited with - that's the best way to know that a brand has been independently accredited. 

By Sarah London Reviver Hydrating Mist

Why not added water?

It may be the liquid of life, but added water is a big no-no for us when it comes to skincare. Why? Because it takes up space meant for skin-loving ingredients.

Water is often used as a filler in skincare products, making them cheaper to produce. At By Sarah London, we don’t believe in developing skincare that is more water than active ingredients. That’s why we don’t use any added water in our skincare. The result? Skincare that delivers and lasts longer. 

Did you know? One bottle of our Hero Facial Oil can last 3 months, working out at 37p a day. Now that’s an investment your skin will thank you for.

By Sarah London Hero Facial Oil

Why are essential oils not essential in skincare?

Commonly found, alongside synthetic fragrances, to make moisturisers smell like a pina colada and body lotions leave a trail of cinnamon swirl scents, these oils can actually be reactive on sensitive skin. In fact, they tend to cause irritation for most skin types, not just those prone to allergies. 

Our advice? Stick to fragrance-free skincare. Switch it up from your normal fragranced body lotion and try our intensely hydrating, cruelty free Body Oil instead - fragrance-free but just as tempting.

By Sarah London Body Oil

What should I look out for on labels?

It can be hard to figure out what’s good for your skin and what you should try to avoid. At By Sarah London, we’re passionate about 100% ingredient transparency and you'll discover why we use each ingredient on each product page, but we know not every skincare brand feels as strongly about this as us.

Next time you go to reach for a new cleanser, take a look at the ingredients list and see if you can spot our top 3 ingredient no-nos:

  1. Synthetic fragrances - a common irritant for sensitive skin.
  2. Sodium Lauryl Sulfate - ever wondered what makes your skincare foamy? This may make skincare seem more fun, but with that comes a risk of skin irritation
  3. Formaldehyde - commonly found in chemistry labs…and skincare. This chemical is used as a preservative to maintain the stability of some skincare (sadly it doesn’t preserve eternal youth!), but it’s not essential. 


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