As we age, our skin undergoes a myriad of changes that reflect not just the passage of time but also our lifestyle, environment, and skincare habits. Understanding these changes can help us make informed decisions about how to care for our skin at every stage of life. Here’s a closer look at how skin develops with age and how skincare By Sarah can support your skin’s evolving needs.
The 20s: Proactive maintenance
In your 20s, your skin is generally at its peak. Collagen production is robust, and the skin’s natural moisture barrier is strong. However, fine lines, sun damage, and the first signs of aging can begin to appear, especially if your skin is exposed to harmful UV rays and environmental stressors. That's why this is the time to start thinking about being proactive and looking after your skin so it stays strong for longer.
To maintain that youthful glow and protect your skin from future damage, it’s crucial to establish a consistent skincare routine. The Daily Essentials bundle is a perfect start. Our Balancer Cream Cleanser is packed with ceramides to gently cleanse without stripping the skin’s natural oils. Follow it up with our prebiotic Reviver Hydrating Mist to build up your skin microbiome's resilience, and use the multi award-winning Hero Facial Oil to lock in moisture and keep your skin looking plump and refreshed throughout the day.
Following your skincare routine, it's important that you follow up with a factor 50+ sunscreen. Sun exposure is the leading cause of premature ageing, so you want to go for a broad-spectrum SPF with the highest PA++++ rating to ensure you're protected from both UVA and UVB rays.
The 30s: Repair and resilience
As you enter your 30s, you may start to notice the early signs of aging—fine lines, uneven skin tone, and a loss of elasticity. This decade is all about repair and maintaining the skin’s resilience. Collagen production begins to slow, and cell turnover decreases, making it important to introduce products that support skin renewal and hydration.
Our cult-favourite Hero Facial Oil is an excellent addition to your routine at this stage. Packed with luxurious cold-pressed plant oils, it deeply nourishes the skin, helping to restore lost moisture and keep your complexion radiant. Incorporating our Vitamin C + E Booster can also be beneficial, with Vitamin C helping to brighten the skin and protect it from oxidative stress. Remember to apply sunscreen daily to shield your skin from the sun’s harmful rays and prevent further damage.
The 40s: Gentle hydration
In your 40s, hormonal changes, particularly perimenopause, can lead to increased skin sensitivity and dehydration. The skin’s natural oil production decreases, leading to dryness, while a reduction in collagen and elastin can cause a loss in skin firmness and deeper wrinkles.
At this stage, it’s important to focus on hydration and barrier support. Our Saviour Moisture Mask is a must-have, delivering intense hydration and replenishing the skin’s moisture levels overnight. For daily use, consider our Bakuchiol Booster, a gentle, natural alternative to retinol that helps smooth the appearance of fine lines and support skin firmness without the irritation often associated with traditional retinoids.
The 50s and beyond: Nourishment and protection
In your 50s and beyond, the skin continues to thin and lose elasticity, so the focus now should be on nourishment, protection, and addressing the specific concerns of aging skin.
The entire By Sarah range is formulated to be gentle and effective, making it perfect for mature skin. A routine that includes our Hero Facial Oil, Bakuchiol Booster, and Reviver Hydrating Mist will keep your skin nourished, hydrated, and radiant. Our products are designed to work harmoniously with your skin, helping to maintain its integrity and resilience as it ages. And of course, sunscreen remains a non-negotiable step in your daily routine to protect against further sun damage and maintain your skin’s integrity.
Aging is a beautiful natural process, and your skin’s needs will change over time. By Sarah is here to support you through every stage with products that are kind to your skin, effective, and rooted in nature. Embrace the journey, protect your skin with daily SPF, and treat it with the care it deserves to ensure it looks and feels its best, no matter your age.
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