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Sarah's winter skincare essentials

Just as you curate your wardrobe for winter, it's important to reassess your skincare routine with the change in season, too. Yes, the whole By Sarah London collection can be used all year round, but thanks to their abundance of nourishing oils and repairing abilities, our plant-based products offer the ultimate relief for winter-worn skin.

Whether you're suffering from cold-weather-induced redness or sensitivity following a few too many hot showers, our expertly-selected blends are the perfect antidotes.

Forget complicated regimes featuring mountains of products, here's your winter skincare arsenal made simple...

By Sarah London Balancer oil to milk cleanser


Cold weather, central heating and hot water are all culprits for dry sensitive winter skin since they batter our protective barrier wall, allowing moisture to escape. But there's another secret skin enemy. The wrong kind of cleanser can totally blitz your barrier. I'm talking about face washes and soaps containing acids, alcohol or sodium laurel sulphate (SLS) and harsh exfoliating scrubs.

Your skin's BFF? Our Balancer Oil-to-milk Cleanser. There's a fine line between cleaning skin and stripping it, and this miraculous blend finds the sweet spot. It melts away makeup, grime and pollution without taking all your skin's natural moisture with it – especially important when you're removing a full face of party makeup come December.

It's all thanks to plant-based oils like Upcycled Raspberry Seed Oil and Grape Seed Oil that give back to skin deep down.

There's no need for irritating scrubs. Simply use a cloth to remove the cleanser, with gentle circular motions, to buff away any dead skin cells for a smooth glowing canvas.


Layers are vital during cold weather – think of them as the skincare equivalent of your thermals, cashmere jumpers and quilted coats!

Start with a veil of our Reviver Hydrating Mist. This acts as the first blanket of hydration for your skin thanks to the superstar ingredient - Desert Rose Moisture Retention Complex. The botanical has been proven to increase moisture levels by 71 per cent after 24 hours.

By Sarah London Reviver Hydrating Mist

But the main reason we swear by this high-science spritz? It supports your skin's all-important microbiome leaving it more balanced and better equipped to deal with whatever winter throws at it.

Lock the mist in with a few drops of the Hero Facial Oil – our multi award-winning blend containing divine Sweet Almond Oil, Apricot Oil and Pumpkin Seed Oil.

Our Body Oil works in a similar way for dry itchy limbs thanks to soothing Jojoba Oil. Massage it into damp skin after bathing to really lock in moisture.

And if heavy-duty foundation and an unhealthy party diet has triggered breakouts, swap the Hero Facial Oil for the restorative Ally Blemish Recovery Oil at night.


With your daily routine in place, you'll notice calm luminous skin day in, day out. But what about those times when an emergency fix is required? If the products above act as your winter wardrobe, consider these next two blends your duvet.

They're the big guns. The extra support. The rapid-action products offering instantaneous relief.

By Sarah London Lip and hand balm

Containing Organic Virgin Coconut Oil, Organic Apricot Oil and Beeswax, our Lip and Hand Balm smoothes away chapped bits and makes for a brilliant shield on lips, mitts, cheekbones and everywhere in between before you head out into any cold blustery weather.

Then, a few times a week, indulge in our concentrated Saviour Moisture Mask for the ultimate thirst-quenching skin drink. A power blend of Hyaluronic Acid and Aloe Leaf Extract work to quickly dial down redness and ease that horrible prickly feeling that sensitive skin often endures.

By Sarah London Saviour Moisture Mask

And, there you have it. Cleanse, nourish, repair – your easy mantra for smiley winter skin.


Written by: Sarah, Co-Founder, By Sarah London

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