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Your guide to retinol skincare and alternatives

Here's everything you need to know.

Sarah Murrell co-founder

The rules around retinol are changing. New rules state that there will be a 0.3% retinol limit, leaving many mainstream brands scrambling to reformulate their products. And while a retinol can offer skin benefits, the risks of irritation, dryness, and sensitivity are very real, especially when over-used or used incorrectly.

If you’re looking to switch to a natural alternative, it’s time to embrace Bakuchiol that delivers similar results without any of the drawbacks.

Sarah, Co-founder

What is retinol?

A highly potent ingredient, retinol is a derivative from vitamin A.

Whilst one study reported showing promise in the treatment of skin ageing, it also went on to state that irritant reactions can cause many patients to prefer going without the treatment. This is because these molecules are incredibly strong; they work by increasing skin cell turnover rate to clear away old cells and make way for new ones. They also thicken the deeper layer of the skin which is where wrinkles tend to start, hence their ability to reduce fine lines and wrinkles.

If you have sensitive skin, the thought of all this irritation might be enough to put you off, or you may have experienced an adverse reaction using retinol. A good alternative to retinol? We have a natural solution.

What is the alternative to retinol?

Cue bakuchiol, the natural retinol alternative.

Bakuchiol comes from the Babchi plant, where the bakuchiol is extracted from the seeds. It's similar to retinol in that it activates the genetic pathway in skin cells to produce collagen that promotes skin health and combats ageing, reducing the appearance of fine lines in the epidermis. However, unlike a retinol, bakuchiol doesn't lead to persistent dryness or irritation. That's a win for sensitive skin, and a retinol alternative suitable for use during pregnancy or breastfeeding.

What’s more, whilst retinols can increase skin sensitivity to the sun, Bakuchiol may have the opposite effect by potentially reducing sensitivity to the sun's damaging rays. Always use a daily suncreen as well.

By Sarah Bakuchiol Booster

Bakuchiol Booster

The retinol alternative you’ve been waiting for. Loved by sensitive skin.

FAQs for retinol and bakuchiol

By Sarah is suitable for

Sensitive skin

Eczema skin

Rosacea skin

Menopausal skin

Dry, dehydrated skin

By Sarah Bakuchiol Booster

Reservations about retinol? Reach for bakuchiol.

I have more questions

By Sarah is cruelty free


Proud to be officially cruelty free approved

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