Wrinkle-blitzing, skin-resurfacing, age spot-zapping. Have you ever noticed that, as soon as you hit 40, the skincare shelves seem to be full of weapons not wonders? Products promising to fight and defend rather than comfort and care?
At By Sarah London, our approach to skin ageing is different. Maybe it's because of Lauren's own life-threatening journey with leukaemia – or simply because we believe in loving our skin, not battling against it.
Every single one of our products only contains ingredients that truly support the health of your skin. We're talking a whole host of plant-based goodies proven to boost elasticity and amp up radiance – whatever stage of life you're at.
Forget anti-ageing, here's our expert guide to pro-ageing... the By Sarah London way.
What changes occur as our skin ages?
Over the course of our lifetime, our skin will inevitably evolve.
Some of these changes, such as deep wrinkles, hyperpigmentation and inflammation, are referred to as 'extrinsic ageing' and caused by environmental factors such as UV rays and free radicals. We can limit these through the use of SPF and antioxidant ingredients (read on for our top recommendations for those).
Other changes come under the umbrella of 'intrinsic ageing' which refers to those caused by the body's own ageing process. This is when the skin weakens and elastin, collagen and hyaluronic acid all begin to drop. In fact, after the age of 20, we produce about one per cent less collagen each year.
The result? Dryness, a loss of plumpness and thinner, less elastic skin with more fine lines.
While these are all part of a natural process, there's still so much we can do to support our skin during this time – working with it, rather than against it.
"I am 72 yrs old and am really happy with my By Sarah London 3 step routine: oil cleanser, hydrating mist, following with facial oil. I then twice weekly use the moisture mask." - Annette, 5 star review
Which are the best ingredients for skin elasticity and collagen?
Concentrate on pumping things back into the skin rather than stripping away. Alpha-hydroxy acids, like glycolic acid, promise to eat away at dead skin cells although they can actually dry, dehydrate and sensitise the skin further by breaking down our important protective barrier. They can also meddle with our skin's pH levels and microbiome, leaving it more susceptible to irritation.
Similarly, retinols work by increasing your cell turnover, but this can actually result in inflammation, redness and flaking.
My favourite plant-based powerhouses to revive, repair and replenish?
- The moisture marvel: Desert Rose
In studies, this incredible botanical was shown to increase moisture levels by 71 per cent after just 24 hours.
Find it in our Reviver Hydrating Mist
- The power plumper: Hyaluronic Acid
Capable of attracting and holding onto 1000 times its weight in water, this is a star for keeping skin bouncy, plump and radiant.
Find it in our Saviour Moisture Mask
"I’ve never tried anything like it; it seems almost Tardis-like, one small pump feels like a full-on bath. I definitely saw my lines being plumped out. Dryness is one of the signs of ageing and so I'd class this as a powerful age-proofer too". - Victoria Woodhall, Get The Gloss
- The antioxidant maestro: Upcycled Raspberry Seed Oil
Our unique processes mean our own raspberry seed oil contains 20 per cent more Vitamin E than ordinary raspberry seed oil. Why is Vitamin E so important? It's sky-high in antioxidants that combat ageing free radicals, produced by pollution and the sun's rays.
Find it in our Balancer Oil-to-milk Cleanser
- The collagen champion: Organic Sweet Almond Oil
Another goodie that's naturally bursting with Vitamin E, this boost skin's elasticity and contains proteins and amino acids that promote the production of collagen.
Natural skincare routine for mature skin
So, you're clued up on the plant-based supremos to stock up on. But how should you be using them?
We always advocate keeping your skincare routine streamlined but as you get older, it's even more important since the surface layer of the skin becomes thinner, making skin more reactive.
Kick things off with our Balancer Oil-to-milk Cleanser both morning and night followed by our Reviver Hydrating Mist for an extra moisture hit. (This can also be spritzed on throughout the day, especially if you're suffering from hot flushes).
A few drops of our nourishing Hero Facial Oil will lock everything in and lend skin an instant smoothing effect that means makeup glides on more seamlessly. In the day, follow up with an SPF 50.
Then, a few times a week, slot in our Saviour Moisture Mask, too – just after cleansing. The cooling gel texture drenches skin with hyaluronic acid and soothing aloe extract for a noticeable plumping action and softened fine lines.
Knowing the unbelievable skin benefits Vitamin C can deliver, we've been determined to bring you a blend that lets sensitive skin in on the action, too! And we didn't stop there. We spent many months working hard behind-the-scenes to bring you an alternative to retinol. A plant-powered oil – suitable for even the most sensitive of skins – that offers retinol-like properties without the irritation. Both our Vitamin C+E Daily Radiance Booster and Bakuchiol Daily Recovery Booster have been designed with the most sensitive skin in mind, and slot seamlessly into your morning and evening skincare routine as the final "boosted" step. The result? A visible skin transformation without redness, irritation or sensitivity – for day and night.
Don't forget you can support your skin's health at any age with your diet, too. Oily fish will help restore lost moisture for smoother more supple skin while fruit and vegetables like blueberries, broccoli and walnuts are brimming with antioxidants.
Ageing? Bring. It. On.
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