Vitamin C – it's so frequently hailed as a health superhero but did you know the ingredient offers unparalleled powers for skin, too?
Working as an antioxidant, it acts as the ultimate weapon against some of your skin's biggest enemies – neutralising free radical damage inflicted by the sun, pollution and other kinds of environmental aggressors.
It's able to even out skin tone by blocking the enzyme tyrosinase which is responsible for triggering pigmentation. Oh, and it turbo-boosts collagen production, too, which is what gives our skin its support and structure.
Yep, you could say vitamin C is the white knight of skincare, helping to fend off some of our biggest bugbears.
Yet as remedying as it may be, vitamin C (the most common form of which is ascorbic acid or L-ascorbic acid) can also be highly aggravating for sensitive skins with side effects including redness, peeling, irritation and breakouts.
That's where we come in. Knowing the unbelievable skin benefits the ingredient can deliver, we've been determined to bring you a blend that lets sensitive skin in on the action, too. A glow-inducing formula that'll reset your skin, restore vitality and kick dullness and dark spots to the kerb – no matter how fussy your complexion.
Enter: the new By Sarah London Vitamin C + E Daily Radiance Booster. Designed to work as the final step (before sunscreen) alongside your existing 3-Step Essentials daytime skincare regime, consider it your wake-up call for a lacklustre face. The skincare equivalent of a morning sunshine smoothie.
The science behind our sensitive-skin-friendly formula? Pure vitamin C can be very unstable, giving it a short life-span, so we’ve formulated our booster with vitamin E to boost efficacy and improve stability. Most vitamin C serums are also highly prone to oxidation which significantly reduces its skin-loving properties. You’ll notice that we only use amber glass bottles to store our skincare. This type of glass protects the formulation and slows down any oxidation. Just make sure you store in a cool, dark space and away from direct sunlight.
That important vitamin E also serves another purpose, helping to nourish and soothe the skin while the vitamin C gets to work.
- Olive Squalane: a natural emollient that acts in a very similar way to our own skin oils, aiding in improving skin elasticity and encouraging cell regeneration.
- Grapeseed: high in linoleic acid and vitamin E, this helps skin retain moisture and prevent environmental damage whilst evening out skin tone.
- Jojoba: containing vitamin B, this plant oil has antioxidant properties to combat cell damage and reduce the appearance of fine lines and wrinkles. Perfect for all skin types.
To use your Vitamin C + E Daily Radiance Booster, simply pipette a few drops into the palms of your hands, bring palms together and gently pat and press into your face and neck as the final step in your morning skincare routine, after your Hero Facial Oil or Ally Blemish Recovery Oil. Make sure to follow with an SPF of at least 30 to fully protect your skin from UV light penetration.
Alongside our new Bakuchiol Daily Recovery Booster, it's available to buy now.
Have a question about our Awake Booster? Get in touch with us at email@example.com or DM us on Instagram, @bysarahlondon. We love hearing from our community, so please let us know your thoughts.
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