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How to achieve the ‘no-makeup’ look

If you've scrolled through social media lately, you've probably noticed the rise of the 'clean girl' no makeup look. This beauty trend is dominating our feeds, with celebrities and influencers alike flaunting an effortlessly radiant, off-duty model glow. But while the no-makeup makeup look might seem simple, it can be a bit tricky to master without the help of a professional makeup artist.

For most of us, achieving this look requires more than just rolling out of bed or splurging on a daily glam squad. The good news? With the right tips and products, you can recreate this minimalist aesthetic on your own. Here’s your guide to mastering the no-makeup makeup look, with a little help from By Sarah's skin-loving essentials.

Prep is the priority

The foundation of any great makeup look, especially a no-makeup makeup look, is glowing, healthy skin. To achieve that coveted "your skin but better" effect, skincare is key.

Start with a routine that hydrates, nourishes, and preps your skin to perfection. By Sarah's Daily Essentials is your go-to for this. It includes the Balancer Cream Cleanser to gently cleanse and balance your skin, the Reviver Hydrating Mist to restore and hydrate, and the Hero Facial Oil to lock in moisture and give your skin a radiant finish.

This simple yet effective routine ensures your skin is primed and ready, providing the perfect canvas for your no-makeup makeup look.

Go light on the base

When it comes to foundation, less is more. Opt for a sheer to light coverage foundation that lets your natural skin shine through. The goal here is to even out your complexion without masking your skin's natural beauty. If you have any blemishes or redness that need a little extra attention, reach for a concealer to target those areas, and set it lightly with powder.

Dealing with stubborn spots? Our Ally Recovery Facial Oil is a skincare saviour. Infused with upcycled hemp seed oil, it helps balance the skin and reduce inflammation, so you can treat blemishes effectively without compromising your natural glow.

Glow, baby, glow

A no-makeup makeup look wouldn’t be complete without a subtle, radiant glow. To achieve this, add a touch of highlighter to the high points of your face—think cheekbones, brow bones, and the bridge of your nose. For an even more natural glow, mix a small amount of highlighter with your face primer. This trick gives your skin a lit-from-within radiance that's hard to beat.

If you’re using our Hero Facial Oil in your prep routine, you’re already ahead of the game. This nourishing oil not only hydrates but also imparts a natural dewiness that makes your skin look luminous without the need for heavy highlighters.

Easy on the eyes

To keep the focus on your naturally glowing skin, go light on the eye makeup. A soft brown mascara and eyeliner can define your eyes without overpowering the rest of your face. This keeps your look understated yet polished, perfect for the no-makeup makeup aesthetic.

Hydration, always

The key to maintaining that dewy, fresh-faced look throughout the day is hydration. Treat your skin to some overnight hydration using the Saviour Moisture Mask - a luxurious way to end your day, packed with hyaluronic acid and aloe vera extract to give your skin a plump, hydrated complexion. Simply apply before bed and then rinse off when you wake up. Or, for a quick boost, just leave on for 10 minutes.

By focusing on skincare first and using makeup to complement—not cover—your features, you’ll nail that effortless, glowing look every time. So go ahead, give it a try, and watch your skin shine.

By Sarah