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Choose Cruelty Free for a Sustainable Lifestyle

Being cruelty free can help the world’s sustainable consumption and production goals

This 12th December, we're proud to support Cruelty Free International's campaign to celebrate the United Nations’ Sustainable Development Goal 12 and let the world’s decision-makers know that cruelty free products belong in the sustainable consumption and production debate.

The Sustainable Development Goals (SDGs) are 17 initiatives to transform the world by 2030. Sustainable Development Goal 12 is about producing and consuming in a way that protects the environment and is ethical and responsible, promoting sustainable lifestyles. This should also mean agreeing that using animals to test everyday products and their ingredients, including skincare, is cruel, outdated, bad science, unethical and unsustainable.

The Leaping Bunny certification is the world’s leading cruelty free standard, providing clarity and confidence that products have not been tested on animals. In October, they took 8.3 million consumer voices to the UN calling for global cruelty free cosmetics. Now, this 12th December, they want to amplify those voices with a massive social media action highlighting the fact that being cruelty free is part of sustainable consumption and production and achieving Sustainable Development Goal 12.

You can see the Leaping Bunny logo across our collection, on the product pages of our website and on the labels of our products. Read more about why we chose to certify our collection on the Journal: It's Official: We're Certified Cruelty Free!

Join us in spreading the word today and forward this article to a friend!


Written by: Lauren, COO, BY SARAH

BY SARAH LONDON - Blog - Lauren

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