Introducing Maven: unveiling our new clinically proven moisturiser.

Moisturisers have traditionally been celebrated for their hydrating properties, and we certainly appreciate the importance of that. With an array of natural active ingredients now available, we've taken our Maven Daily Moisturiser to the next level, offering more than just hydration.

Meet Maven, the ultimate moisturiser for sensitive skin, thoughtfully formulated and made in the UK to address the needs of the most stressed and redness-prone skin. Our first moisturiser is designed to tackle the challenges faced by those with sensitive and stressed skin. But before we dive into the formula, let's explore what sets it apart.

What sets our moisturiser apart?

This isn't your average moisturiser. It doesn't merely hydrate your skin; it's formulated to provide a soothing experience throughout the day. With Maven, you can enjoy visibly calmer and more comfortable skin from morning till night.

From our founding story, we know that sensitive and redness-prone skin requires special attention. Environmental stressors, pollutants, and various irritants can often lead to discomfort and redness. Maven is here to change that.

As Sarah explains, "When you have sensitive skin, you know how essential it is to minimize discomfort and redness. Our daily life is filled with challenges, and we want to ensure your skin remains calm and protected."

Clinically proven to soothe sensitive skin

We believe in the power of science, and that's why we put Maven to the test. Our clinical trials confirmed its ability to soothe sensitive and redness-prone skin effectively. The results were clear:

• Clinically proven to moisturise the skin for up to 8 hours after first use
• Clinically proven to reduce transepidermal water loss for up to 4 hours

The ingredients behind Maven's performance

We take pride in creating formulas that combine potent natural ingredients that deliver results to restore a compromised skin barrier and support skin health.

Let's delve deeper into the key ingredients:

1. Prebiotic Inulin: This powerhouse ingredient helps support your skin's natural balance. It support the growth of beneficial microorganisms, maintaining a healthy skin microbiome, which is essential for a calm and comfortable complexion. Additionally, prebiotic inulin hydrates your skin and contributes to reducing redness.

2. Vitamin C: Our Maven is enriched with slow-release Vitamin C, known for its remarkable skin-brightening properties. It also boasts excellent antioxidant properties that effectively neutralize free radical damage. Moreover, Vitamin C helps maintain skin firmness, reduces dark spots, and evens out skin tone and pigmentation.

3. Vitamin E: Vitamin E is a vital partner for Vitamin C. In vivo studies have shown that the combination of stabilized Vitamin C and Vitamin E can decrease erythema by 50% and sunburn cells up to 75%. Vitamin E not only enhances the efficacy of Vitamin C but also soothes, hydrates, and fortifies the skin barrier.

4. German Chamomile (Bisabolol): This soothing ingredient, derived from German chamomile, plays a crucial role in reducing redness. It complements the formula by providing additional comfort to your skin.

5. Jojoba, Apricot Kernel, Shea Butter, and Mango Seed Butter: Jojoba helps balance your skin, while apricot kernel soothes it. Shea butter and mango seed butter go a step further by nourishing, replenishing, and deeply moisturizing your skin, ensuring it remains soft and supple.

Your daily skincare routine

With the science and ingredients explained, it's time to explore your daily skincare routine with the new Maven Daily Moisturiser:

• Cleanser: Start your day with the Balancer Cream Cleanser to remove impurities and prepare your skin for Maven.

• Mist: Strengthen your skin's barrier with the prebiotic Reviver Hydrating Mist that keeps your skin hydrated and protected.

• Moisturiser: Apply Maven gently in upward circular motions, ensuring your skin remains deeply-hydrated, calm and comfortable throughout the day.

• Facial Oils: Follow with your facial oil of choice, then for an added boost, add the Vitamin C+E Booster in the morning and the Bakuchiol Booster in the evening.

• Sunscreen: Don't forget to apply sunscreen to protect your skin from UV damage.

Experience the comfort of Maven

Discover the soothing power of our Maven Daily Moisturiser calming moisturiser. If you have any questions or need personalised advice for your skincare routine, we are here to help you. Simply email care@bysarahlondon.com today.

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