new, just dropped

More than just a mist

Desert Rose Moisture Retention Complex Hydration Mist

5 star customer service

we've gone platinum

Awarded the Feefo Platinum Trusted Service Award 2021 for exceptional customer service.

upcycled ingredients

game-changing formulation

Sourcing innovative and sustainable plant based actives, including upcycled raspberry seed oil.

sharing our story

interview with the times

The sisters shared their inspiring story of hope, survival and sisterhood with The Times.

high praise for by sarah

loved by press

Featured in nationwide press for the first time including, Refinery29, Red Magazine, ELLE, Grazia and Tatler.

New Beginnings

By Sarah was born

Sisters, Sarah & Lauren, launched By Sarah London together in Nov 2017 and the Organic Facial Oil won its first award.

sisters bringing radical transparency to skincare

Our journey began with Lauren’s recovery from life threatening leukaemia and Sarah searching for skincare to restore her dry, sensitive and irritated skin. 

Sarah took matters into her own hands, literally. Developing innovative plant oil blends that actively support and promote a healthy biome to restore her sister's skin - and the seeds of By Sarah London were born.

Today, Sarah formulates the collection to support the skin's microbiome through game changing plant oil blends that deliver vital nutrients, enzymes and lipids. All detailed in full on the front label for full transparency and total empowerment.

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Loved by beauty editors

5 star reviews

Children's Charity Partnership

Little Princess Trust

We are proud supporters of the Little Princess Trust, the charity providing hope and hair to children with cancer. We donate 10% of sales from our Organic Hair Oil to the charity. Co-founder, Lauren, is also a Trustee of the charity.

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Supporting change in beauty

patrons of the british beauty council

By Sarah London is a proud patron of the British Beauty Council. We are thrilled that we can play an active role in supporting this leading organisation's mission to bring positive change to the beauty industry.

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