By Sarah London founder Sarah

Book your personal skin consultation with Sarah and have all your skincare questions answered.

Not sure which products will suit your skin?

Or what is triggering breakouts or sensitivities?

Sarah will share her expert knowledge of organic, plant-based skincare to provide personalised advice just for you. 

Book your consultation

(1) Email with your availability on Wednesdays and Fridays (these are Sarah's consultation days). 

(2) All consultations are 20 minutes via Zoom and charged at £30.

(3) Once your consultation time is agreed, complete your purchase here

 Celebrity Testimonials

"All the products Sarah uses are completely natural and all ingredients are clearly listed on the bottles. The beautiful products ticked all the boxes. Would thoroughly recommend."


"I continue to use Sarah's products every day. I love the painstaking care she takes in sourcing natural, effective ingredients.”

"In complete bliss relaxing with the By Sarah products, I felt utterly chilled and sparkly skinned."

More about Sarah

Sarah has over 10 years of experience in the beauty and wellbeing industry, having worked directly on skincare and consumer brands for L'Oreal, Estee Lauder and Unilever.
With extensive and intimate knowledge of ingredients, products and skin types, Sarah is also a BABTAC accredited makeup artist. She passionately believes in the power of sharing knowledge and empowering us all to make more conscious choices. 
Sarah is not a dermatologist, dietitian or medical professional and the personal advice she shares is based on her own research and experience developing BY SARAH LONDON. You should consult with your GP or a medical professional if you have any health concerns.