By Sarah in the press
October 2023
SEPHORA | "Sephora Favourites - The Skincare Collection - Hero Facial Oil"
LIZ EARLE PODCAST | "Coping with stressed and sensitive skin, with Sarah Murrell"
NATURAL PRODUCTS NEWS | "Who's Who in Natural Beauty - Voted #10, Lauren Murrell"
April 2023
NATURAL PRODUCTS NEWS | "In conversation with the British Beauty Council"
March 2023
THIS MORNING | "Ateh's top picks from women-owned brands and businesses!"
NATURAL HEALTH MAGAZINE | "What wellness means to me"
THE BEAUTY SHORTLIST 2023 | "By Sarah London Award Winners"
February 2023
HIP AND HEALTHY | "Sadie's February Wellness Must-Haves"
THE INDEPENDENT | "Indy Best Buy 2023: Best face oil 2023: Hero Facial Oil"
HIP AND HEALTHY | "8 Best Winter Facial Oils"
January 2023
WYLDE MOON | "Help supercharge your skin with this plant-based Retinol alternative"
MARCH 8 | "Rising stars - Sarah Murrell & Lauren Murrell
COUNTRY & TOWNHOUSE | "British B Corp Beauty Brands to Discover Now"
THE TIMES | "Co-Founder, Lauren Murrell quoted on Christmas 2022"
GET THE GLOSS | "Anti-ageing products even the most sensitive skin can handle"
December 2022
NATURAL PRODUCTS | "Beauty Buzz: waterless beauty and why it matters"
November 2022
THE INDEPENDENT | "INDY Best Buy: By Sarah London Body Oil"
October 2022
ITV'S THIS MORNING | "Helpful beauty buys when going through cancer treatment"
ELIZA | "The essential (and accessible) A-Z of key skincare ingredients you need to know about"
July 2022
NATURAL HEALTH MAGAZINE | "Beauty tips from Sarah"
July 2022
HEALTH HOME HUSTLE | "A Conversation on Clean Skincare with By Sarah London Co-Founder Lauren Murrell"
LIZ EARLE WELLBEING MAGAZINE | "The B-Corp beauty brand that's kind to skin and the planet"
June 2022
LIZ EARLE | "Fab female founder Sarah Murrell"
May 2022
SHEERLUXE | "The sensitive skincare brand you need to know about"
April 2022
LUXE BIBLE | "I was struck by how nourishing this is" - By Sarah London Hero Facial Oil
NATURAL HEALTH MAGAZINE | "A multi-purpose jar of magic: Lip and Hand Balm"
PLANT BASED MAGAZINE | "For mamas to be - By Sarah London Body Oil"
HEALTH & WELLBEING | "10 Bad Beauty Habits The Skincare Experts Want You To Stop Doing Now"
RED MAGAZINE | "B Corp brands inspiring bigger change in the beauty world"
MY MUY BUENO PODCAST | "Women in Business"
March 2022
JULIA BRADBURY | "Hero Facial Oil"
THE INDUSTRY FASHION PODCAST | "Founders of By Sarah London"
THE HANDBOOK | "10 Female-founded Beauty Brands to Have on Your Radar"
HEALTH & WELLBEING MAGAZINE | "The habit to break - cleaning your makeup brushes"
NATURAL HEALTH MAGAZINE | "Holisitc health hero - Saviour Moisture Mask"
COSMETICS BUSINESS TRENDS | "We've got really great natural skincare in the UK - By Sarah London"
WOMEN'S FITNESS MAGAZINE | "Beauty Bag - Bodycare buys for sensitive skin"
WOMAN & HOME | "Give your skin back its glow with the Ally Blemish Recovery Oil"
RAVISH | "Conscious Luxury Mother’s Day Gift Guide"
February 2022
JULIA BRADBURY | "This brand has the best credentials"
THE TELEGRAPH | "Beautiful skin is the new make-up – here's how to get it"
FABULOUS MAGAZINE | "Meet Beauty's Most Inspirational Women"
F WORD MAGAZINE | "The Valentine's Day Edit: Something for everyone and every-hun"
THE HANDBOOK | "Why 'skin glazing' is the next big trend in skincare"
CULTURE WHISPERER | "The Spring Edit"
January 2022
THIS MORNING | "New Year, New Skin - Hero Facial Oil"
THE INDEPENDENT | "Best face oil 2022: Hero Facial Oil"
HARPERS BAZAAR | "Easy ways to make your beauty routine more sustainable"
TOP SANTE | "9 hydrating skincare products to soothe dry winter skin - Reviver Hydrating Mist"
GET THE GLOSS | "Best natural and organic skincare to use during cancer treatment"
THE DAILY STRUGGLE | "Beauty Editor’s latest skincare favourites - By Sarah London"
GOOD WEB GUIDE | "Highly Commended Health & Beauty - By Sarah London"
December 2021
STYLIST | "Waterless beauty - By Sarah London"
LUXURIATE LIFE | "The Christmas bundle features the iconic By Sarah London trio"
365 MAGAZINE | "Your SOS winter skin rescuer, super-soother- By Sarah London Saviour Moisture Mask"
November 2021
THE TELEGRAPH | "The nourishing oils that will nurture your skin through winter - Hero Facial Oil"
GET THE GLOSS | "The latest launch is this moisture bursting serum mask made of aloe vera and hyaluronic acid. I’ve never tried anything like it; it seems almost Tardis-like, one small pump feels like a full-on bath"
DAILY MAIL LUXURY MAGAZINE | "Skin (and) planet soothers - Hero Facial Oil"
THE GUARDIAN | "Hand and Lip Balm is designed to winter-proof your skin"
HASHTAG LIFE | "Wellness Christmas Gift Guide - By Sarah London"
WEST LONDON LIVING | "Iconic beauty brand: By Sarah London"
THE DAILY STRUGGLE | "Self Care Gift Ideas for Under £50"
October 2021
YOU MAGAZINE | "For a more gentle touch, meet By Sarah London"
THE TELEGRAPH | "Brands making products that are environmentally friendly - inside and out"
HEALTHY LIVING LONDON | "Sarah does a wonderful job at creating powerful products from nature that achieve results."
SHEERLUXE | "I recently discovered By Sarah London, a vegan British brand created for reactive skin types. I use their body oil after a bath – it’s gorgeous. - Emma Bardwell"
CRAVE MAGAZINE | "By Sarah London; The skincare brand designed to strengthen your skin’s microbiome"
TRINNY LONDON | "I've been revived by By Sarah London - Trinny Woodall"
September 2021
COUNTRY & TOWN HOUSE | "Spritz and go - three mists to keep in your handbag: Reviver Hydrating Mist"
CRAVE MAGAZINE | "Lip Care Products for Autumn - Lip and Hand Balm"
HIGH LIFE NORTH | "The most eco-friendly skincare, makeup and body products on the market right now - By Sarah London Body Oil"
August 2021
VOGUE | "Say no to waste - and yes to products made using reclaimed and upcycled ingredients - Ally Blemish Recovery Oil"
SANTE | "Best face oil - Organic Facial Oil"
CLOSER MAGAZINE | “By Sarah’s Body Oil is a winner!”
June 2021
NATURAL HEALTH MAGAZINE | "When formulating skincare, environmental responsibility is at the core - Sarah Murrell"
FORBES | "Little Black Book Of Health, Beauty And Wellness Practitioners - Organic Body Oil"
HEALTH & WELLBEING MAGAZINE | "In Our Make-Up Bags - Desert Rose Hydration Mist"
WHO WHAT WEAR | "London's New Rising Star on Her Unconventional Approach to Beauty - Organic Facial Oil"
May 2021
CONDE NAST TRAVELLER | "Most wanted essentials for her - Desert Rose Hydration Mist"
VANITY FAIR | "Spring Forward: With a spritz of Desert Rose Hydration Mist"
GQ MAGAZINE | "Best new grooming items this week - By Sarah London Desert Rose Hydration Mist"
THE TELEGRAPH | "Stylish gym buys for every budget - By Sarah London Desert Rose Hydration Mist"
VEGAN LIFE MAGAZINE | "By Sarah London - the sibling-founded beauty company"
THE LONDON MAGAZINE | "My Morning Routine With Sarah Murrell"
April 2021
HEALTH & WELLBEING MAGAZINE | "Could a Minimalist approach to Skincare Be the Way Forward?"
EVENING STANDARD | "By Sarah London is designed to demystify and simplify the skincare process"
CITIZEN FEMME | "The latest spritz from By Sarah London should be within hands reach at all times."
EQUI LONDON | "We love their Organic Facial Oil for really giving skin a boost thanks to its nutrient-rich formula"
MY BABA | "Sister team Lauren and Sarah are on a quest to deliver minimal vegan skincare for optimum skin health"
SHEERLUXE | "By Sarah London is my current obsession – I love their Raspberry Seed Cleansing Oil"
March 2021
THE TELEGRAPH | "24 of the chicest Mother's Day gifts for every budget - Organic Facial Oil"
VANITY FAIR | "Pick-me-ups for Mother's Day - Organic Facial Oil"
COUNTRY & TOWN HOUSE | "Best of British Beauty Brands - By Sarah London's products support the skin's microbiome"
ABSOLUTELY | "The Ultimate Mother’s Day Gift Guide For Stylish Mums - Organic Facial Oil"
VANITY FAIR | "The By Sarah London Founders Share Their Lockdown Skincare Tips"
February 2021
THE TELEGRAPH | "Alyson's Weekend Picks - Organic Facial Oil"
HARPERS BAZAAR | "Easy ways to make your beauty routine more sustainable - Organic Body Oil"
WOMEN'S HEALTH MAGAZINE | "The best stretch mark oil - Organic Body Oil"
LONDON ON THE INSIDE | "The Organic Body Oil has everything you need for soft, hydrated skin"
December 2020
Natural Health Magazine | "Consider me a facial oil convert - Organic Facial Oil"
October 2020
COSMOPOLITAN | "Brit-made brand By Sarah London is perfect for anyone with scent sensitivities"
September 2020
BRITISH BEAUTY COUNCIL | "By Sarah London Founders Fundraising for Little Princess Trust"
August 2020
MARIE CLAIRE | "Sustainable Beauty with Ateh Jewel - Raspberry Seed Cleansing Oil"July 2020
HARPERS | "Everything you need to know about sensitive skin"
GLAMOUR | "Keep growing your hair with By Sarah London #bysarahponytailchallenge"
FT HOW TO SPEND IT | "Donate your hair with By Sarah London and the Little Princess Trust"
TELEGRAPH | "The 9 best beauty products to buy now, as chosen by The Telegraph's experts"
HARPERS | "How to donate your lockdown lengths to a good cause"
NATURAL HEALTH MAGAZINE | "Improve your skin's microbiome with the Hemp-Infused Blemish Recovery Oil"
June 2020
POP SUGAR | "How Will COVID-19 Impact Beauty Shopping?"
ELLE | "Best Cleansing Oil - Raspberry Seed Cleansing Oil"
APRIL 2020
VOGUE | "What Lauren learnt from extreme self-isolation"
FEBRUARY 2020
THE TELEGRAPH | "Grown-up creative projects to keep
adults occupied during self-isolation"
JANUARY 2020
EVENING STANDARD | "Meet the woman behind the cult By Sarah facial oil everyone's talking about"
THE TELEGRAPH | "Beauty packaging matters: 6 best sustainable skincare products"
DECEMBER 2019
EVENING STANDARD | "5 super-stylish sustainable Christmas gifts created in the UK"
VOGUE | "The most luxurious Christmas gifts for beauty fanatics"
NOVEMBER 2019
THE TIMES | "I almost died aged 23 - then Sarah saved my life"
FORBES | "Holiday Gift Guide 2019"
SUITCASE | "The Best Christmas Gifts For Her"
TOWN & COUNTRY | "The luxury guide to sustainable stocking fillers"
LIZZIE KING | "The Crap Free Christmas Guide"
ECO-AGE | "The Ultimate Clean Beauty Gift Guide"
BARE FASHION | "By Sarah London revolutionise sustainable wrapping in Christmas collection"
THE GOOD WEB GUIDE | "Interview with founders, Sarah and Lauren"
OCTOBER 2019
WGSN | "Waste Made Beautiful - Festive Gift Boxes"
EVENING STANDARD | "Hettie Holmes: My skin has never looked more clear or felt so hydrated, nourished and healthy"
FORBES | "Sustainable brands - By Sarah London"
ABSOLUTELY MAGAZINE | "Eco Warriors: Green Clay Cleansing Balm"
SEPTEMBER 2019
BALANCE | "Supercharged skincare - Natural Green Clay Face Mask"
ENNISMORE | "Melissa Hemsley - Green Beauty Products I Can't Live Without: By Sarah London"
ECO-AGE | "Bringing Business to Life: By Sarah London"
SUITCASE | "September Carry On: Green Clay Cleansing Balm"
LOUISE ROE | "Skincare I'm using - Organic Facial Oil"
AUGUST 2019
REFINERY29 | "Make up artist Gucci Westman on how to get radiant skin in 5 minutes - Organic Facial Oil"
RED ONLINE | "Hero product of the week: By Sarah London Organic Facial Oil"
Madelineshaw.com | "By Sarah are such a fantastic brand with an amazing purpose and mission"
LIVING PRETTY HAPPY | "One oil to rule them all: By Sarah London Organic Facial Oil"
JULY 2019
ECO AGE | "The Best Natural & Organic Beauty Treatments in London"
STYLONYLON | "By Sarah London Organic Facial"
JIL CARRARA | "Organic Facials with By Sarah London"
RED MAGAZINE | "Mindfulness with BY SARAH LONDON"
EURONEWS | "By Sarah London: the UK’s first 100% transparent skincare brand"
JUNE 2019
THE TELEGRAPH | "Bespoke skincare oils for sensitive skin using natural, organic ingredients"
VOGUE | "Meet the climate-conscious brands working towards a more sustainable future"
THE TELEGRAPH | "Would you dare to ditch your conditioner?"
RED MAGAZINE | "10 Nourishing Face Oils for Glowing Skin"
MAY 2019
ABSOLUTELY MAMA | "Green Clean - Green Clay Face Mask"
ECO-AGE | "Gender neutral skincare"
GET THE GLOSS | "Deliciously Ella: I'm obsessed with this oil"
THE TELEGRAPH | "Deliciously Ella's favourite: the Organic Facial Oil"
STYLIST | "Water-free Beauty Routine - Organic Facial Oil"
APRIL 2019
DAZED | "Here are the best eco-friendly products to help you go green this Earth Day"
GRAZIA | "Laura Jackson - At The End of the Day - Bath Salts and Organic Facial Oil"
Hello! Magazine | "Switch off, de-stress and soothe aching muscles with the BY SARAH Bath Salts"
Refinery29 | "How to make your beauty routine eco-friendly"
Country & Townhouse | "Skin Saviours - Natural beauty solutions that will save your skin"
Refinery29 | "Catwalk Hairstyles - Spring 2019"
MARCH 2019
Forbes | "How a Sister's Leukaemia Battle Led to Simple Skincare"
Good House Keeping | "M is for Moringa" - Green Clay Face Mask
Oh Comely | "What we're loving this spring"
Muddy Stilettos | "Meet your favourite no-nasties brands"
FEBRUARY 2019
The Financial Times | "The Clean Beauty Boom"
JANUARY 2019
Hello! Magazine | "The Gentle Beauty Guide - Green Clay Cleansing Balm"
OK! Magazine | "Sisterly Skincare"
THE SUN | "Plastic Free Vegan Beauty"
THE STYLE EDIT | "These Sisters Are Committed to Bringing Complete Clarity and Simplicity To Your Skincare"
HOLA! | New Cleansers: Green Clay Cleansing Balm
DECEMBER 2018
BYRDIE & YAHOO | "Two Generations Swapped Skincare, And This is What Happened"
GQ | "Best New Grooming Items This Week"
HARPERS BAZAAR | "13 Big Beauty Trends for 2019"
BALANCE | "14 Natural Bath Products That Will Make You Feel A-OK About Winter"
BYRDIE | "36 of the Chicest Beauty Buys for Festive Travellers"
THE STYLE EDIT | "24 Beauty Gift Sets for the Beauty Lover in your life"
NOVEMBER 2018
METRO | "This one is for you, sis: a bespoke skin treatment lovingly created"
EVENING STANDARD | "Best lip balm to moisturise dry, chapped lips"
FORBES | "October: Little Black Book of Health, Beauty and Wellness Practitioners"
REFINERY 29 | "Beautiful skin starts with this plant-based cleanser"
METRO | "All hail the power bath"
VERDICT | "The ultimate zero-waste Christmas Gift"
FORBES | "Holiday Gift Guide 2018: The Best Natural Beauty Products"
OCTOBER 2018
GRAZIA | "CLEAR BEAUTY IS THE NEW CLEAN BEAUTY"
RED MAGAZINE | "SKIN SPECIAL"
NATURAL HEALTH MAGAZINE | "ORGANIC HAIR OIL TO SMOOTH FLY AWAYS"
TATLER | "HOW TO PREPARE YOUR SKIN FOR AUTUMN"
SEPTEMBER 2018
THE STYLE EDIT | "5 UNDER THE RADAR BEAUTY BRANDS YOU NEED TO KNOW ABOUT"
MODELS 1 | "SKINCARE WITH BY SARAH LONDON"
BOAT INTERNATIONAL | "TREAT YOUR SKIN WITH THE FINEST BODY OILS"
AUGUST 2018
EVENING STANDARD | "15 BEST NICHE BEAUTY BRANDS"
SHEERLUXE | "8 SIGNS YOU NEED A NEW SKINCARE ROUTINE"
THE VEGAN SOCIETY MAGAZINE | "BY SARAH LONDON FACE AND BODY OILS"
JULY 2018
MARIE CLAIRE | JASMINE HEMSLEY: WELLNESS WARRIOR
FASHION BEANS | "9 SKINCARE MISTAKES YOU'RE MAKING (AND HOW TO FIX THEM)"
JUNE 2018
WOMEN'S HEALTH MAGAZINE | "7 BRILLIANT BRITISH ECO BEAUTY BRANDS"
THE EVENING STANDARD | ENJOY SUSTAINABLE BEAUTY WITH BY SARAH
VANITY FAIR | "CLEAN UP YOUR ACT"
MAY 2018
COUNTRY & TOWN HOUSE MAGAZINE | "A-Z OF BEAUTY & WELLNESS"
PSYCHOLOGIES MAGAZINE | "HONEST BEAUTY"
WOMAN & HOME MAGAZINE | "DRIFT AWAY - BY SARAH BATH SALTS"
YOU & YOUR WEDDING | "BEAUTY BITES - THE GREEN MACHINE"
LONDON ON THE INSIDE | "NEW SEASON SKIN"
APRIL 2018
NATURAL HEALTH MAGAZINE | "BATH SALTS"
THE GROWN UP EDIT | "BODY OIL BREAKDOWN"
YOGA MAGAZINE | "BY SARAH ORGANIC BODY OIL"
THE GEAM | "WHAT EXACTLY ARE YOU PUTTING ON YOUR FACE?"
MARCH 2018
THE MAIL ONLINE | "LONG HOT SHIMMER"
THE STYLE ROVER | "GLOWING SKIN ON THE GO: MY TRAVELS WITH BY SARAH"
SUITCASE MAGAZINE | "TOP PRODUCTS FOR TRAVEL UNDER 100ML"
NOA VEE | "MEET BY SARAH LONDON: THE ETHICAL SKINCARE BRAND PIONEERING HONEST AND UPFRONT LABELLING"
BOE MAGAZINE | "THE NEW BOE BEAUTY WISH-LIST"
GRAZIA MAGAZINE | "SKIN SAVIOUR"
BYRDIE | "31 CHIC WAYS TO GIVE YOUR LIFE AN ECO OVERHAUL"
PEBBLE MAGAZINE | "BY SARAH HAS QUICKLY BECOME A CULT FAVOURITE"
ALTERNATIVELY HEALTHY | "ALT LOVES/: OUR FAVOURITE NON-TOXIC BEAUTY BUYS"
THIS IS POWDER | "THE BEST ORGANIC LIP BALM"
FEBRUARY 2018
YOGA MAGAZINE | "A REASSURING PICK ME UP"
WILD SPIRIT NATURALLY | "INSPIRE: SARAH, FOUNDER OF BY SARAH"
JANUARY 2018
CNBC | "THE FUTURE OF BEAUTY"
MARIE CLAIRE | "THE VEGAN BEAUTY PRODUCTS YOU NEED TO KNOW ABOUT RIGHT NOW"
ELLE | "THE BEST NATURAL, ORGANIC AND ECO-FRIENDLY BEAUTY PRODUCTS TO BUY RIGHT NOW"
STYLIST | "THE BEAUTY BRANDS TO KNOW IN 2018"
FABRIC MAGAZINE | "THE BEST NEW VEGAN PRODUCTS"
THE GUARDIAN | "BEAUTY FOR THE NEW YOU"
DECEMBER 2017
NATURAL HEALTH MAGAZINE | "NEW MUST-HAVES"
VENETIA FALCONER | "VLOGMAS DAYS 7 & 8" (8:54)
NOVEMBER 2017
REFINERY 29 | "HOW TO BANISH CHAPPED LIPS THIS WINTER"
REFINERY 29 | "SKINCARE SOS: BRACE YOUR FACE FOR WINTER"
CLEARLY MAGAZINE | "NATURE AND TRANSPARENCY SHINE THROUGH IN BY SARAH LONDON SKINCARE"
OCTOBER 2017
MODEL TYPE FACE | "A REAL BEAUTY"
WILD SPIRIT NATURALLY | "NATURAL BEAUTY"