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Our Story


Our founder and CEO, Sarah

Sarah’s inspiration and motivation to help us all make natural, organic skincare and wellness choices began with her sister, Lauren’s recovery from leukaemia in 2012. While searching for gentle, natural and organic products - those that would soothe and nourish her sister’s sensitive skin - she found a problem. It was almost impossible to tell what was in the products. Even many natural and organic ranges had long, cryptic ingredient lists and sometimes confusing and misleading labelling.

So Sarah decided to hand-blend her own products from carefully-curated, organic and sustainably-sourced plant-based ingredients, so that she knew exactly what was in them. And she found that her botanical formulas didn’t just work for her sister: soon, friends and family started asking for her creations too.

Sarah became an expert in blending an exact balance of plant-based oils to provide deep hydration and nourishment. The finest of her blends have become BY SARAH - all-natural and organic skincare that puts clarity first. Sarah continues to develop new products and grow the BY SARAH product range.

Prior to founding BY SARAH in November 2017, Sarah spent 10 years in branding and communications, working for the world's leading beauty and lifestyle brands. Sarah is also a BABTAC-certified makeup artist, having worked backstage at London Fashion Week. 

"Sarah is a total Girl Boss and Globe Changing Wild Spirit. She is on a mission to inspire and motivate us all to make natural and organic skincare and wellness choices - HELL YEA!" - Becky Crisp, Wild Spirit Naturally 

Our founder's sister and COO, Lauren

After making a full recovery from leukaemia (with Sarah as her stem cell donor), Lauren finished law school and began her career as an investment funds lawyer working in London, New York and the Caribbean. Lauren joined BY SARAH at the launch in November 2017.

"We're a great team and we work closely on all aspects of the business. BY SARAH has been over five years in the making and I'm thrilled to be a part of the team bringing the dream to life - and on to your bathroom shelves!" - Lauren

 

BY SARAH LONDON FOUNDER & SISTER