Our Mission

BY SARAH is bringing clarity, authenticity and simplicity to skincare. We are committed to using only the finest all-natural and certified-organic, plant-based ingredients to create beautiful skincare suited to all skin types. Our mission is rooted in three unwavering beliefs, which guide us and inspire us to create the skincare you’ll love to use.


We believe in making it easy to understand what you’re putting on your skin. That’s why at BY SARAH, we will always detail a FULL ingredient list on the FRONT of each of our products, with their scientific names on the reverse. It’s our way of telling you everything you need to know, up-front.


We curate the finest ingredients from ethical sources around the world. Our products work because we only use all-natural and certified-organic, cold-pressed, plant-based ingredients, balancing them in delicate, bespoke blends designed to nourish every skin type. All of the ingredients we select are chosen to perform a specific function for your skin and we provide a full explanation of their superpowers on the product pages of our website.

Our plant-based ingredients are certified by The Soil Association which means:

  • each one has flourished under the strictest requirements of organic farming: synthetic pesticides, artificial chemical fertilisers, herbicides and GM crops are prohibited
  • their cultivation protects the soil, respects animal welfare and minimises pollution
  • the quality of the ingredient is not compromised, meaning richer nutrients for your skin

When using certified-organic, plant-based oils, we use only the highest-quality, cold-pressed oils. Cold-pressing preserves the ingredient quality, potency and purity in a way that heat-treating cannot, and these oils absorb into your skin far more easily.

Our products never contain any synthetic or artificial chemicals, additives or preservatives - and we never test on animals.

BY SARAH products are also vegan-friendly (but note that we use organic beeswax in our Organic Lip Balm).


Every BY SARAH blend has been has been expertly designed and formulated by Sarah (who has over 10 year's industry experience) and is manufactured, packaged and shipped in England.

BY SARAH is suitable for all skin types and, with no added fragrance or essential oils, they are neutral, universal blends to be enjoyed by both men and women.

We use amber glass bottles because they help to preserve the integrity of the ingredients inside. We are committed to minimising our environmental footprint and encourage our customers to recycle the amber glass bottles and postal boxes.

Our products comply with European regulations and have been tested for their safety and stability by leading industry assessors.