Join our NEW Rewards Club to earn points and exclusive benefits | FREE UK shipping on orders over £40

Our Mission


BY SARAH has a bold and empowering mission of bringing greater clarity, authenticity and simplicity to skin care. We are committed to using only the finest natural and organic, plant-based ingredients to create beautiful skin care suited to all skin types. Our mission is rooted in three unwavering beliefs, which guide us and inspire us to create the skin care you’ll love to use.


We believe in making it easy to understand what you’re putting on your skin. That’s why at BY SARAH, we will always detail a FULL ingredient list on the FRONT of each of our skin care products, with their scientific names on the reverse. This honest labelling initiative is our way of telling you everything you need to know, up-front.


We curate the finest ingredients from ethical sources around the world. Our skin care works because we only use natural and organic, plant-based oils, minerals and clays from the earth and seas, balancing them in delicate, bespoke blends designed to nourish every skin type. All of the ingredients we select are chosen to perform a specific function for your skin.

Our plant-based ingredients are certified-organic by The Soil Association which means:

  • each one has flourished under the strictest requirements of organic farming: synthetic pesticides, artificial chemical fertilisers, herbicides and GM crops are prohibited
  • their cultivation protects the soil, respects animal welfare and minimises pollution
  • the quality of the ingredient is not compromised, meaning richer nutrients for your skin

When using organic, plant-based oils, we use only the highest-quality, cold-pressed oils. Cold-pressing preserves the ingredient quality, potency and purity in a way that heat-treating cannot, and these oils absorb into your skin far more easily.

Our products never contain any synthetic or artificial chemicals, additives or preservatives - and we never test on animals. We are certified as cruelty free with Cruelty Free International.

Our Organic Facial Oil, Organic Body Oil and Bath Salts are vegan and registered with The Vegan Society. 



Every BY SARAH blend has been has been expertly designed and formulated by Sarah (who has over 10 years of industry experience) and is manufactured, packaged and shipped in England.

BY SARAH is suitable for all skin types and, with no added fragrance or essential oils, they are neutral, universal blends to be enjoyed by both men and women.

We use amber glass bottles because they help to preserve the integrity of the plant-based oils inside. We are committed to minimising our environmental footprint and encourage our customers to reuse or recycle the amber glass bottles, glass jars, postal boxes and paper packaging.

Our products comply with European regulations and have been tested for their safety and stability, the Cosmetic Product Safety Report, by leading industry assessors.

BY SARAH LONDON - Our mission - Organic Facial Oil