By Sarah London facial oil

Why is BY SARAH LONDON a cult favourite?

    The brand was founded by sisters, Sarah and Lauren, in 2017. Sarah first began formulating plant-derived skincare to soothe Lauren's post-cancer skin when she was recovering from leukaemia. Their skincare is now a multi award-winning collection which is loved by press and customers alike. Read more about the award-winning reviews and press coverage.

    I have oily skin, can I use your Hero Facial Oil?

    There’s a common misconception that using a face oil will cause your skin to become too oily and lead to breakouts. But it's often synthetic ingredients found in many mainstream, conventional beauty oils that typically either (i) strip your skin of its natural oils, causing it to produce even more oil and clog pores or (ii) contain synthetic oils (like mineral oil) which have such a large molecular structure and sit on the surface of the skin as they can't be absorbed, leading again to clogged pores and breakouts.

    Using organic, plant-based oils can actually prevent breakouts and acne due to the balancing effect they have on the skin; the small molecules resemble our own skin cell structure, allowing the oils to be very easily absorbed by the skin. These oils signal to the sebum glands to slow down sebum production and in turn leave your skin more balanced. 

    Read more on the JournalHow to Use a Face Oil in Your Skincare Routine

    Can I use the Facial Oil as my daily moisturiser?

      Yes, apply the Hero Facial Oil to slightly damp skin after cleansing, using our Balancer Oil-to-milk Cleanser, in the morning and evening - the oil will hold on to that extra water on the skin to keep it hydrated. And remember: mainstream, conventional moisturisers are typically a combination of oil and water, as well as emulsifiers, additives and preservatives which perform no function to promote the health of your skin, are often known skin irritants and derivatives of petroleum (made in the production of oil and gas). 

      Read more on the Journal: 8 Reasons Why Our Face Oil is a Cult Favourite and How to Use a Face Oil in Your Skincare Routine 

      Is your collection suitable for use during pregnancy?

      The entire By Sarah collection is safe for use during and after pregnancy and while breastfeeding.

      We detail a full ingredient list on the front label of each of our skincare, so you can be reassured and empowered that you know exactly what you’re giving your skin. We use only the very finest all-natural and certified-organic, plant-based ingredients across our skincare collection. We don't use any essential oils or fragrance which can be skin irritants and expectant mums in particular look to avoid these. The Body Oil is loved by expectant mums as it contains organic almond oil which targets dry, stretched skin.

      If you have any particular skin sensitivities or medical concerns, we do always recommend checking with your doctor or test patching on a small area of the skin first. 

      Is your packaging sustainable and recyclable?

        We are committed to minimising our environmental footprint and choosing the most sustainable and eco-friendly packaging options. In July 2019, we were awarded the Eco Age Brandmark for recognition of sustainable excellence. A couple of highlights are:

        Our Glass Bottles and Jars.

        We only use amber glass bottles and jars for our skincare collection. To protect the integrity and nutrient content of the organic, plant-based oils, we use amber bottles which help to keep out the deteriorating effects of sunlight. The glass is also fully reusable. You can upcycle the bottles as a single stem vase or use the jars as a home for kitchen essentials or jewellery. And when recycled, the glass breaks down and returns to its original state, mainly silica sand. A little reminder to take extra care with the glass in your home, we cannot be responsible if a bottle or jar is dropped or spilled. 

        Our Eco-friendly Packaging.

        We don't use external cartons for any of our products to reduce excess packaging. Each order is hand-packed with fully recyclable paper and the smallest size box available is selected for each order. We only use cardboard shipping boxes which are fully recyclable and made from 100% recycled material. There is no single use plastic, bubble wrap or packing tape. 

        Should I test patch a product before use?

          If you have particularly sensitive skin, you can carry out a skin compatibility test by testing a small amount before incorporating a new product into your daily rituals. If you have specific health or medical concerns, we recommend you consult with your doctor before starting a new product.

          Are your products fragrance-free?

            We don't use any essential oils, limonene or added fragrance as they can be skin irritants. We source the finest, certified-organic, plant-based ingredients and don't mask them with any fragrance. That way you can experience the natural scents of the ingredients in our collection, including organic virgin coconut oil, organic apricot oil and organic sweet almond oil, which is both comforting and delicious.

            Do your products contain preservatives?

              Preservatives are essential for any water-based products. This is why synthetic preservatives are added to many mainstream, conventional beauty products that sit on shelf for many months (sometimes even years!) at a time. 

              Our entire collection is water-free. The high quality, organic plant-based ingredients we use have naturally-preserving qualities. And to maintain their stability, we also add vitamin E to the Hero Facial Oil and Body Oil to prevent oxidation. Our entire collection has been safety and stability tested by leading industry assessors so you can be assured that our skincare meets the strictest industry standards.

              Why does my product look different?

                We use the highest quality, cold-pressed organic, plant-based ingredients. Each of our products is hand-blended in small batches in the UK. This means there is always some natural variation in colour, scent and texture between products due to seasonality of the ingredients and the handmade quality of the products. You might notice this with the Lip and hand balm. This is totally normal and to be expected: we don't use any artificial ingredients, including preservatives or additives. It’s a bit like picking up the wonky organic veg at the supermarket; just as nature intended.

                Do I need to use an SPF?

                Our skincare does not contain SPF so you can use your SPF of choice on top. We recommend opting for a natural, mineral-based SPF that contains zinc oxide as an active ingredient (it sits on the surface of the skin, forming a barrier against UVA and UVB rays) and to avoid SPFs that contain any parabens or fragrance.

                Are you a B Corp?

                Yes! As a purpose-led business, we've committed to people and planet from the very beginning and it's why we are delighted to be a certified B Corp.

                It's taken many months of rigorous assessment and we are so proud to be the first UK independently-owned and female-founded skincare brand to have achieved B Corp status. 

                To become a B Corporation is the gold standard in sustainability. To now have the B Corp seal of approval validates everything we've been saying for many years - and gives you the extra confidence in our commitment to making the world a better place.

                Are your products suitable for vegans?

                  Our vegan products are registered with The Vegan Society.

                  The Lip and hand balm is vegetarian as it contains beeswax which is 100% organic, ethically-sourced and produced without harming animals in any way. Look out for The Vegan Society logo on the product page and label of the vegan products in our collection.

                  Are your products cruelty-free?

                    We are approved cruelty free with Cruelty Free International - you'll spot the Leaping Bunny logo across our collection.

                    We believe that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

                    All of our brand beauty products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited. For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, you can visit

                    Are all your ingredients natural or organic?

                      Yes, we only use natural and organic ingredients. Our cold-pressed, plant-based ingredients are 100% organic and certified by The Soil Association. Vitamin E cannot be obtained via organic farming methods, but is 100% natural, GM-free and derives from the soy bean. The salts and clays we use are natural ingredients that are sustainably sourced from around the world. We do not use any palm oil in any of our products.

                      How do I know if a product is truly organic?

                        According to The Soil Association, for a product to be labelled as "organic" and certified as Cosmos Organic (a worldwide standard), at least 95% of its ingredients must be organic; i.e., these are ingredients that are grown without the use of GM ingredients, no parabens or phthalates and no synthetic colours, dyes or fragrances. The product must also only contain sustainably-sourced ingredients and never have been tested on animals. We clearly detail the percentage of organic ingredients in our products on the product pages of our website and labels, so you can see exactly how organic each product is.

                        What are the key benefits of organic skincare?

                        Our mission and passion is to empower you to make more conscious choices, starting with your skincare. We do this by creating beautiful skincare using the very highest-quality, organic, plant-based ingredients. There are so many benefits, but here are our top three:

                        1. Richer nutrients for your skin - organic farming ensures the quality of every ingredient grown is not compromised, helping to preserve all its nutrients

                        2. Kinder to the planet - organic farming prohibits the use of synthetic pesticides, artificial chemical fertilisers, herbicides and GM crops, which helps to protect the soil, respect animal welfare and minimise pollution

                        3. Supports organic farming communities - who are working hard to protect our future generations by minimising our exposure to agricultural and industrial chemicals

                        Where can I learn more about switching to more natural products?

                        We're passionate about helping you live your most conscious life yet, by making skincare choices that are better for your skin and the planet. Choosing sustainable ingredients and packaging is core to our brand and you'll read many articles about this on our Journal.


                        I have more questions, can I contact you directly?

                          Absolutely! We love speaking to our customers and are always happy to help answer any questions. You can contact us directly by sending an email to and we'll get back to you.