BY SARAH is here to help you switch to organic skincare

If you're looking to clean up your skincare regime this year, then it's time to switch to organic skincare - and look no further than BY SARAH! You won't be alone: according to the Soil Association (2017), sales in organic beauty products have increased by over 20% since 2016. With greater awareness of the health and environmental benefits driving the increased use of these products, we've set out our three top reasons for choosing organic skincare:

1. The ingredients. We choose to use only the finest certified-organic, plant-based ingredients because they have been grown under the strictest requirements of organic farming, enjoying nutrient-rich soils. They have flourished without the use of synthetic pesticides, artificial chemical fertilisers, herbicides and GM crops. It's just how mother nature intended. You can read more about Our Mission to learn why choosing organic ingredients is so important to us.

2.  Your skin. An international team of experts led by Newcastle University (2015) showed that organic crops are up to 60% higher in a number of key antioxidants than conventionally-grown ones. In organic skincare, this means more antioxidants for your skin to absorb! As an example, we use certified-organic apricot oil; it's antioxidant-boosting properties in our Organic Facial Oil, Organic Body Oil and Organic Lip Balm protect cells from the damage caused by free radicals in the environment, such as air pollution. We detail a full ingredient list on the product pages at bysarahlondon.com.

3. The environment. Organic farmers are working hard to look after wildlife by managing and maintaining animal habitats. The Soil Association report that, on average, plant, insect and bird life is 50% more abundant on organic farms, and are home to 30% more species. What a wonderful fact to know when applying your organic skincare in the morning!

So why not make that switch today! And to help you with that commitment, we have launched an annual subscription to our Organic Facial Oil so that you're never without your all-natural and certified-organic, vegan super-power facial oil - as seen on Stylist.co.uk! See where else we've been featured in our Press Coverage page. 

Written by: Lauren, COO, BY SARAH

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