Continuing our celebration of International Women's Day 2020, we caught up with some of our favourite and most inspiring female founders, including the trailblazing Ruby Hammer MBE, the multi-talented Ella Mills and beauty diversity advocate Dr Ateh Jewel.
Each of the women featured have created extraordinary businesses and all have a unique perspective to share. They inspire us in different ways and we hope you enjoy some of the pearls of wisdom they have to offer in response to this question:
"What's the one piece of advice you wish you had known before you started your business?"
Ruby Hammer MBE
"I wish we had negotiated a better deal with Boots to treat Ruby & Millie as a stand alone brand. Even with the success it so far achieved, we could have been a true global brand today as we were ahead of the curve in being inclusive and diverse in multiple retail areas with a luxury perception but still affordable."
Founder, Deliciously Ella
"The no. 1 thing I wish I’d known is that there’s an answer to everything, nothing is as final as it can feel and you just have to get to that solution as quickly as possible. Keep putting one foot in front of the other, don’t panic, know that everyone fails and everyone makes mistakes, just fail fast and learn from those mistakes so that you don’t make them again."
Dr Ateh Jewel
"Honestly, that running a business in the 21st century is a 24 hour a day job where you're front and centre of your brand every day. The importance of being transparent, authentic and true to your values has never been greater. While it can feel like you need to take life one day at a time, don't be too hard on yourself on the day to day - long term and brand loyalty is what matters. Looking after yourself matters more."
Founder, Stay Wild Swim
Sarah Ann Macklin
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