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It's Official: We're Certified Cruelty Free!


Go cruelty free with BY SARAH LONDON

Have you spotted the Leaping Bunny logo on our collection

You may have seen the logo and wondered what it stands for and why we use it... 

BY SARAH LONDON - Leaping Bunny

Empowering you with the knowledge you need to make informed decisions about what you put on your skin is central to our mission at BY SARAH LONDON. We detail a FULL ingredient list on the FRONT label of each product, so you know exactly what you're putting on your skin. We take this further by detailing the benefits of each of the ingredients we choose on the product pages of our website. We are proudly transparent about the ingredients we use and this extends to our ban on animal testing. 

The Leaping Bunny logo is the only internationally recognized symbol guaranteeing that no animal tests have been used in the development of any of our products - this includes both the ingredient level (where the majority of animal testing typically occurs) and the finished products. 

When you see the Leaping Bunny logo on our collection, you can rest assured that our products are certified as cruelty free by Cruelty Free International. We have met the rigorous criteria that they set of not using animal testing at any stage in our product development, complying with independent audits and the renewal of our commitments on an annual basis.

You may wonder if a product which has the Leaping Bunny logo is also vegan (i.e. manufactured without animal by-products). The Leaping Bunny Standard does not provide information about the composition of ingredients, but focuses only on animal testing. 

If you’re looking for vegan skincare though, we have those too! There are vegan products in our collection which we have registered separately with The Vegan Society. You can read more about this in a blog post I wrote about our vegan products, currently our Organic Facial Oil, Organic Body Oil and Bath Salts.

Beyond BY SARAH LONDON, look out for the Leaping Bunny logo more widely and see if you can make more conscious consumer choices; see if you can integrate more certified cruelty free products into your household and cosmetic essentials. There’s a fantastic Leaping Bunny certified cruelty free search tool you can use to find these products: try and see!

Explore our cruelty free collection and show us how you’re #EverthingISayIam #BYSARAHLONDON.

Written by: Lauren, COO, BY SARAH