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We're now a certified B Corp!

By Sarah London B Corp

It's official, By Sarah London is now a certified B CorpWe are joining a growing group of companies reinventing business by pursuing purpose as well as profit.

It's taken many months of rigorous assessment and we are so proud to be the first UK independently-owned and female-founded skincare brand to have achieved B Corp status, joining a community of companies reinventing business as a force for good, like Patagonia, Abel & Cole, Graze, The Body Shop, Ocean Bottle. Teapigs and Divine Chocolate.

What is a B Corp?

B Corp is the gold standard in sustainability. It's validation that a business meets high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving, to supply chain practices and input materials. 

In order to reach this high bar and achieve certification, a company must: 

  • Demonstrate high social and environmental performance

  • Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders

  • Exhibit transparency by allowing information about their performance to be publicly available 

You can spot a B Corp with this logo:

What does it mean to be a B Corp?

It's not easy to meet the high standards as a B Corp - and we are delighted that we fulfilled the criteria on our first attempt! As a purpose-led brand, we've committed to people and planet from the very beginning

From our endlessly recyclable glass bottles and minimal packaging, to our commitment to exceptional customer service, we have shown that we go above and beyond to create the best possible experience of our award-wining, proven natural skincare formulations.

To have the B Corp seal of approval validates everything we've been saying for many years - and gives you the extra confidence in our commitment to making the world a better place.

Why is being a B Corp is important to us?

Our purpose has always been clear to us: to support emotional wellbeing with our innovative formulas for stressed skin. It's the driving force behind our family-owned business and governs nearly every decision we make. 

As a purpose-led brand, we believe that business can be a powerful force for good. To now be part of the B Corp community and pave the way for a new way of doing things in the beauty industry is hugely exciting for us.

Our commitment to doing business differently will really help to spread our belief that success requires a holistic approach, putting people, planet and profit on an equal footing.

We have so many plans for the year and can't wait to share these with you - stay tuned!

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Written by: Sarah & Lauren

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