New to By Sarah? These are the 10 things you need to know

Hello! We're delighted to welcome you to By Sarah. We do things a little differently around here and it's all come from how we created By Sarah in the first place. Our approach to skincare is like no other and it's probably what you've been searching for for a really long time.

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Founded by two sisters

Sarah first created organic skincare blends to soothe and restore her sister, Lauren's dry, irritated and sensitive skin when she was recovering from leukaemia. Drawing on her ten year's of industry experience, she created our now multi award-winning skincare collection. Read more about our story.

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Radical transparency to empower you

Our reason for creating organic skincare is reflected across our collection with our radical transparency: every ingredient we carefully curate is listed on the front of every bottle in our collection, so you know exactly how you're caring for your skin. There's nothing that isn't there for a purpose. 
By Sarah London Organic Facial Oil

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Curating the finest ingredients

For us, skincare is like food. It should be nourishing, easy to understand, wholesome and provides health benefits over the long term. That's why we only use plant based and natural ingredients - and no essential oils or fragrance to overwhelm or irritate the skin. No water, fillers or any unnecessary ingredients.

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No 10-step plan

We believe skincare should be an enjoyable ritual, not a daily chore. And the best way to achieve this is through a simple core skincare routine that you use every day, and can build on if you would like to. Less really is more.
By Sarah London Green Clay Cleansing Balm

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Your easy morning routine

 Each morning, awaken your skin with the Raspberry Seed Cleansing Oil and then apply a few drops of the Organic Facial Oil to slightly damp skin, taking the time to massage the beautiful plant oils into your face and neck. The Organic Facial Oil is suitable for all skin types, is non-greasy, and rich in oleic and linoleic acid to provide anti-ageing skin benefits. If your skin is blemish prone or you're experiencing breakouts, you can enjoy the Hemp-Infused Blemish Recovery Oil until your skin improves, and then continue with the Organic Facial Oil.

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Your relaxing night routine

Remove make-up, sunscreen and daily impurities with our Raspberry Seed Cleansing Oil or Green Clay Cleansing Balm and Organic Muslin Face Cloth. Apply some cool water to the skin to close the pores and finish with a few drops of the Organic Facial Oil, taking a few moments to massage into the face and neck to aid lymphatic drainage. There's no need to layer the skin with multiple night treatments, creams and eye creams.

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Self care beyond the core

With your core skincare routine in place, you can explore and introduce complementary products like the Green Clay Face Mask to improve your skin's natural radiance, our Organic Skin Balm to soothe dry lips and dry skin patches, the Organic Body Oil to restore parched skin and our Organic Hair Oil to deeply nourish hair, free from silicones and parabens.
By Sarah London Organic Body Oil

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Minimal packaging

We are deeply aware of protecting our planet and we have end-to-end sustainability in mind: from sourcing certified-organic, plant based ingredients to amber glass bottles and zero external packaging. 

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Tried and loved

Our skincare has won 10 industry awards, multiple praise in the press and consistently receives verified 5-star reviews via Feefo. You can read the heartfelt reviews we've received and how it's helped many with their mental health too.

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We're always happy to help

We love being able to share our skincare tips and help you make the switch to plant based skincare or slowly start to introduce more organic skincare into your daily routine. You can reach us anytime with your skincare questions at or follow Sarah's videos on Instagram @bysarahlondon. And join our email community here for all our latest news and offers.


All content © BY SARAH LONDON. All rights reserved. You may not copy or reproduce any of the content on this website without the permission of BY SARAH LONDON. Any infringement is a breach of copyright.

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