Hello! We're delighted to welcome you to By Sarah London. We do things a little differently around here and it's all come from how we created By Sarah London in the first place. Our approach to skincare is like no other and it's probably what you've been searching for for a really long time.
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Founded by two sisters
Sarah first developed soothing plant-oil formulations to restore her sister, Lauren's dry, irritated and sensitive skin when she was recovering from leukaemia. Drawing on her fifteen year's of industry experience, she developed our now multi award-winning skincare collection. Read more about our story.
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Radical transparency to empower you
Our reason for creating plant-derived skincare is reflected across our collection with our radical transparency: every ingredient we carefully curate is listed on the front of every bottle in our collection, so you know exactly how you're caring for your skin. There's nothing that isn't there for a purpose.
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Curating the finest ingredients
For us, skincare is like food. It should be nourishing, easy to understand, wholesome and provide health benefits over the long term. That's why we only use plant based and natural ingredients - and no essential oils or fragrance to overwhelm or irritate the skin. No fads, fillers or any unnecessary ingredients.
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No 10-step plan
We believe skincare should be an enjoyable ritual, not a daily chore. And the best way to achieve this is through a simple core skincare routine that you use every day, and can build on if you would like to. Less really is more.
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Your easy morning routine
Each morning, awaken your skin with the Raspberry Seed Cleansing Oil, spritz with the Desert Rose Hydration Mist, and then apply a few drops of the Organic Facial Oil to slightly damp skin, taking the time to massage the beautiful plant oils into your face and neck. The Organic Facial Oil is suitable for all skin types, is non-greasy, and rich in oleic and linoleic acid to provide anti-ageing skin benefits. If your skin is blemish prone or you're experiencing breakouts, you can enjoy the Hemp-Infused Blemish Recovery Oil until your skin improves, and then continue with the Organic Facial Oil.
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Your relaxing night routine
Remove make-up, sunscreen and daily impurities with our Raspberry Seed Cleansing Oil and Organic Muslin Face Cloth. Apply a refreshing spritz of the Desert Rose Hydration Mist and finish with a few drops of the Organic Facial Oil, taking a few moments to massage into the face and neck to aid lymphatic drainage. There's no need to layer the skin with multiple night treatments, creams and eye serums.
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Self care beyond the core
With your core skincare routine in place, you can explore and introduce complementary products like our Organic Skin Balm to soothe dry lips and dry skin patches, the Organic Body Oil to restore parched skin and our Organic Hair Oil to deeply nourish hair, free from silicones and parabens.
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We are deeply aware of protecting our planet and we have end-to-end sustainability in mind: from sourcing certified-organic or upcycled ingredients to amber glass bottles and zero external packaging.
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Tried and loved
Our skincare has won 16 industry awards, praised by beauty editors in the press and consistently receives verified 5-star reviews via Feefo. You can read the heartfelt reviews we've received and how it's helped many with their mental health too.
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We're always happy to help
We love being able to share our skincare tips and help you make the switch to plant based skincare or slowly start to introduce more organic skincare into your daily routine. You can reach us anytime with your skincare questions at firstname.lastname@example.org or follow our videos on Instagram @bysarahlondon. And join our email community here for all our latest news and offers.
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