Meet acne's sustainable alternative to salicylic acid
Forget harsh potent skin-stripping ingredients, I'm all about the gentle giants. Those hard-working plant-based powerhouse finds that deliver incre...
Read moreBy Sarah London is the sister-founded brand making it easier to enjoy happy, healthy skin.
With full transparency of formula on the front label, our efficacious plant-oil skincare collection, free from fragrance and essential oils, actively supports and promotes a healthy microbiome.
We care because when Lauren was recovering from life threatening leukaemia, her skin was sensitive, fragile and irritated.
Sarah's industry expertise and extensive research led her to develop game-changing formulas to help restore and revive Lauren's skin.
Sarah's original formulations are now changing the lives of so many, helping them reconnect with themselves and their skin.
Award-winning skincare
new, just dropped
More than just a mist
5 star customer service
we've gone platinum
Awarded the Feefo Platinum Trusted Service Award 2021 for exceptional customer service.
upcycled ingredients
game-changing formulation
Sourcing innovative and sustainable plant based actives, including upcycled raspberry seed oil.
sharing our story
interview with the times
The sisters shared their inspiring story of hope, survival and sisterhood with The Times.
high praise for by sarah
loved by press
Featured in nationwide press for the first time including, Refinery29, Red Magazine, ELLE, Grazia and Tatler.
New Beginnings
By Sarah was born
Sisters, Sarah & Lauren, launched By Sarah London together in Nov 2017 and the Organic Facial Oil won its first award.
sisters bringing radical transparency to skincare
Our journey began with Lauren’s recovery from life threatening leukaemia and Sarah searching for skincare to restore her dry, sensitive and irritated skin.
Sarah took matters into her own hands, literally. Developing innovative plant oil blends that actively support and promote a healthy biome to restore Lauren's skin - and the seeds of By Sarah London were born.
Today, Sarah formulates the collection to support the skin's microbiome through game changing plant oil blends that deliver vital nutrients, enzymes and lipids. All detailed in full on the front label for full transparency and total empowerment.
Loved by beauty editors
5 star reviews
Suppporting Children with cancer
charity partnership: Little Princess Trust
We are proud supporters of the Little Princess Trust, the charity providing hope and hair to children with cancer. We donate 10% of sales from our Organic Hair Oil to the charity to support their incredible work. Co-founding sister, Lauren, is also a Trustee of the charity.
Journal
Sustainable beauty products: the simple swaps worth making
From our planet-friendly packaging to our innovative upcycled skincare ingredients, sustainability has always been at the heart of By Sarah London....
Read more